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Hopefully you know about my book, Overlap, launching on September 14th.

You’ve heard me say it before: “People don’t notice announcements they notice consistency.”

If you want people to notice your project (this could be a book, podcast, video show, course, Kickstarter, or t-shirt collection), you can’t just announce it once. You can’t just mention it, you have to build up buzz and anticipation by continually talking about it.

Of course, you have to figure out a way to do that without being annoying or unnecessarily repetitive.

To get people to pay attention, you have to grab their attention.

If I want people to know about Overlap, I have to talk about it.

There’s a big problem though: I’m extremely introverted.

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