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I have a big idea called Overlap.
But that word doesn’t mean anything to anyone else until I explain it.
While I have enough to say about my big idea to write the book on it, I also need to be able to communicate that idea in a simple manner.
That’s where today’s episode comes in.
I thought it would be fun to do a conversional episode with Ben about distilling down your big idea.
We also talk about how to come up with your big idea.
Things You’ll Learn
- How to discover your why and your big idea.
- The difference between your big idea and your why, and why that difference is important.
- The difference between what you do and your big idea.
- Where you should start and put the most energy when you have multiple related big ideas.
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