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I have a big idea called Overlap.

But that word doesn’t mean anything to anyone else until I explain it.

While I have enough to say about my big idea to write the book on it, I also need to be able to communicate that idea in a simple manner.

That’s where today’s episode comes in.

I thought it would be fun to do a conversional episode with Ben about distilling down your big idea.

We also talk about how to come up with your big idea.

Highlights, Takeaways, & Quick Wins:
  • Your big idea comes from your why.
  • Your big idea takes your why (intangible) and turns it into something tangible—something other people can hold onto.
  • There’s a difference between what you do and your big idea.
  • One way to discover your big idea is to ask people in your life how they would explain what you’re wanting to do.
  • Ask yourself: what do you want the world to look like as a result of your contributions? That’s your big idea.
  • Another way to look at it: how would the world be worse off if you never existed?
  • If you have multiple related big ideas, start with the one that more enables the other.
  • Put most energy first into the idea that’s going to spread and become profitable the quickest.