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I have a big idea called Overlap.

But that word doesn’t mean anything to anyone else until I explain it.

While I have enough to say about my big idea to write the book on it, I also need to be able to communicate that idea in a simple manner.

That’s where today’s episode comes in.

I thought it would be fun to do a conversional episode with Ben about distilling down your big idea.

We also talk about how to come up with your big idea.

Things You’ll Learn
  • How to discover your why and your big idea.
  • The difference between your big idea and your why, and why that difference is important.
  • The difference between what you do and your big idea.
  • Where you should start and put the most energy when you have multiple related big ideas.

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