328: Defining Your Big Idea

I have a big idea called Overlap.

But that word doesn’t mean anything to anyone else until I explain it.

While I have enough to say about my big idea to write the book on it, I also need to be able to communicate that idea in a simple manner.

That’s where today’s episode comes in.

I thought it would be fun to do a conversional episode with Ben about distilling down your big idea.

We also talk about how to come up with your big idea.

Your big idea comes from your why.
Your big idea takes your why (intangible) and turns it into something tangible—something other people can hold onto.
There’s a difference between what you do and your big idea.
One way to discover your big idea is to ask people in your life how they would explain what you’re wanting to do.
Ask yourself: what do you want the world to look like as a result of your contributions? That’s your big idea.
Another way to look at it: how would the world be worse off if you never existed?
If you have multiple related big ideas, start with the one that more enables the other.
Put most energy first into the idea that’s going to spread and become profitable the quickest.