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You’ve spent so much time working on your product, and it’s finally time to launch.

Now, you want people to know about it, care about it, and buy it.

I’ve launched a lot of products and seen (as well as made) a lot of mistakes.

I’ve learned a lot and I’m applying everything I’ve learned to my latest launch.

Today, I want to take you behind the scenes of what I’m doing to promote my new book, Overlap, which launches on September 14th.

Highlights, Takeaways, & Quick Wins:
  • People don’t notice announcements they notice consistency.
  • It takes a lot of time for people to care and it takes consistency for people to notice.
  • You can’t just say “buy my thing! buy my thing!” you have to provide relevant value around your product.
  • Set your launch date well in advance.