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You’ve spent so much time working on your product, and it’s finally time to launch.

Now, you want people to know about it, care about it, and buy it.

I’ve launched a lot of products and seen (as well as made) a lot of mistakes.

I’ve learned a lot and I’m applying everything I’ve learned to my latest launch.

Today, I want to take you behind the scenes of what I’m doing to promote my new book, Overlap, which launches on September 14th.

  • What people don’t notice and what you can do to get them to notice you.
  • How to get people to care about your launch.
  • What to do and what not to do when you launch a product.
  • When you should launch your product.

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