Download: MP3 (66.5 MB)

I’ve said in the past: I don’t want a trade paper version of Overlap to exist.

This past weekend, I was in Franklin, Tennessee speaking at Tribe Conference. While I was there, I met a smart lady who works in publishing.

She asked me about my goals for Overlap. I told her I wanted the message to spread as much as possible.

She said, “What if I told you your quality restrictions are working against your ability to accomplish your goal.”

I said, “I’m all ears. Push back.”

The punchline was that she strongly recommended I consider making a trade paper version of Overlap. It would be more economical, more accessible, and would facilitate the spread of Overlap.

Going into this episode, I haven’t made a final decision. You’ll get to hear me and Ben figure this one out on the air.

Highlights, Takeaways, & Quick Wins:

• There’s nothing wrong with wanting to produce a high-quality product for your customer, but don’t assume that a lower cost product will sabotage the value of your high cost offering.
• If you have a message you want to spread, only having a premium product may prevent your message from spreading. On the flipside, having a super low quality product can make some people assume that your message isn’t very important or valuable.
• A low quality product can affect your brand perception, but a low-cost product doesn’t necessarily have to be low quality.
• A free or low-cost product can be a fantastic introduction to your other higher-cost, premium offerings.