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If you’re not yet making a full-time living with your business, that’s okay!

It can feel like having a day job is a step backwards, but really it’s the foundation of everything you’re building. It’s enabling you to build your business the way you want to build it.

I often see people waiting entirely too long to start bringing in revenue with their business. Even if you’re working a day job, you can still start making money on the side!

A lot of people wait to start making money with their business “until it can be sustainable”. They’re thinking of it more as a leap when instead they should think of it as a transition—an overlap.

How do you know when you’re ready to make money? Where should you start? What’s the easiest way? We’re talking about all of those things today.

Highlights, Takeaways, & Quick Wins:
  • Your day job is the foundation of everything you’re building, but you don’t need to wait until you quit your day job to start making money with the business you’re trying to build.
  • Start working with clients while you have a day job so you can practice being selective.
  • If your day job is in a different industry from your passion, you’ll have the energy you need when you come home to work on your side projects.
  • It’s hard to make time for side projects, but even an hour or 30 minutes a day is enough to make a difference over time.
  • If you don’t feel ready to work with clients yet, set aside time each day to build skills through deliberate practice.
  • Start with self-initiated practice, then once you’ve built up some skills, take on some pro-bono projects.
  • The goal with self-initiated and pro-bono projects is to build a body of work that attracts clients.
  • Figure out who you want to work with. Who is your ideal client? What do they do? What kinds of problems do they have? What goals are they trying to accomplish?
  • Once you’ve figured out who you want to work with, find out where they hang out (either online or in-person). Go there and provide no-strings-attached value.
  • Write case studies for each of your projects to demonstrate to potential clients that you can deliver results and help them achieve their goals.
  • It’s ok if you don’t have a perfect process for client work; it’ll take iteration to find and patch the holes in your process.