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Case studies are in-depth overviews of your projects. You’re not just showing the completed work, but the goals your client presented and how you solved problems along the way.

Case studies are a great way to tell stories that potential clients can envision themselves in.

Yes, it is a story about a past project, but more importantly, it is a chance to set expectations with future clients.

Most people aren’t willing to take the time to write case studies. High-quality case studies set you apart in your industry.

In today’s show, we cover how to write an effective case study. We dive into what you should and should not include in your case studies and who to write it for.

Highlights, Takeaways, & Quick Wins:
  • A great case study attracts clients to you, shows your process, and emphasizes the results and your focus on achieving your client’s goals.
  • A case study is like a free software trial; a good case study will give potential clients an idea of what it will be like to work with you.
  • It’s much easier to create a case study at the end of a project if you document the process while you’re working instead of trying to recreate everything later.
  • Don’t include irrelevant details or the price for the project in your case study. Include a list of your clients goals, how you solved their problems, and the results you got them.
  • Don’t rely on pictures to tell a story in your case study; you need to write, and you need to style your writing to make it visually interesting for your reader.
  • If you can’t show how you accomplished a goal that your client gave you, your case study isn’t ready yet. You need to show how you solved a problem.