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You’ve made something great. You want the world to see it, enjoy it, appreciate it, love it.

Except, what you’ve made isn’t garnering the attention you think it deserves. It certainly isn’t garnering the amount of attention that you feel would be proportional to the amount of time you invested in creating what you’ve made.

Why haven’t they noticed? Why don’t they care?

There are two mindsets you can choose from:

  1. The Victim: “The world is lost. They wouldn’t know a good thing if it hit them in the face. Their loss, their mistake.”
  2. The Victor: “I haven’t captured their attention and earned the right to it. I need to find a way to provide relevant value and make a name for myself so I can be heard.”

In next week’s episode, we’ll talk about 5 ways you can get attention.

In this episode we’re talking about why you need attention and the 3 things you need attention for.

Highlights, Takeaways, & Quick Wins:
  • Provide relavent value to make a name for yourself and be heard.
  • Don’t confuse attention with audience. You want to build an audience for reoccurring attention, but attention itself means engagement.
  • Don’t focus your efforts on building an audience without thinking about building attention.
  • Attention is a currency.
  • You need attention for things you’ve already made that you’re proud of—if you’re proud of it, you should want more people to experience it.
  • You need attention for the things you’re working on now that you’ll want people to notice and care about when it’s finished.
  • You need attention for the things you’ll make in the future. If you wait until you start making something to build up attention for it, it’s too late.
  • Don’t do things and make things without respecting the market (what people want).
  • What is something you’ve done in the past that’s attracted a lot of attention? Do more of what works.
  • Build an audience and start getting attention right now for the things you’ll make in three years.
  • You get attention from people when you tell a story about them—when you strike a nerve.
  • Where are people asking questions about your topic? How can you be there, speak to them, get their attention, and build a relationship with them?
  • If you want people to pay attention to you, you need to pay attention to them first.
  • “If you build it, they will come” is not how getting attention works.
  • What are people paying attention to? Be authentic by speaking from the heart to that.