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You know you should be making more videos.

Spare me the excuses—I’ve heard them all before. (Actually, I’ve made them all myself before, that’s how I know.)

Let’s get right down to it: how can you create more videos consistently?

There’s friction in your setup. There’s friction in your mind. Things are holding you back from something that you know is not only possible but beneficial.

You can make more videos—and you can do it without a bunch of free time, fancy equipment, or needing to buy any new gear.

All you need is a mindset shift, some planning, and a little trick you’ve heard us talk about before: chaining habits.

Highlights, Takeaways, & Quick Wins:
  • A quantity of “good enough” work leads to quality work.
  • You will be glad you made more video content, even if the quality is lower than what you ideal want it to be right now.
  • There’s value in making an imperfect video—you got an idea out there that someone needed to hear.
  • The first step isn’t to get everything perfect; the first step is to make a bad video. Then make a better video, and a better video…
  • If you try only to make perfect videos, you won’t make any videos. You earn the right to quality by first putting out quantity.
  • Actions come from from identity, so start there; “I am a person who puts out a weekly video.”
  • Take some time to figure out what is causing friction. What is keeping you from creating and how can you eliminate that?
  • If you don’t know what to talk about, document your journey.
  • Chain charging your camera batteries to another habit you have, like plugging your phone in to charge every night.
  • Create an editorial calendar because the wrong time to come up with a topic is when you step in front of your camera.
  • Take one topic and break it down into steps. Each step can be its own video topic.
  • Don’t pat yourself on the back for being a perfectionist. If your high standards keep you from producing you’re just a glorified procrastinator.
  • Start small and don’t worry about editing. Shoot a one-take, no-cuts video and just publish it.