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We’re continuing our series on sales funnels and picking up where we left off in last week’s episode on lead magnets.

Now that you have a way for people to subscribe to your email list, you need an autoresponder to continue building the relationship with that person.

How do you deliver value automatically? What should you provide first—and in what order? How often should you send? What about broadcasts? We’ll cover all of these and even more questions in today’s show.

Highlights, Takeaways, & Quick Wins:
  • A newsletter is something you broadcast weekly; an autoresponder is a pre-planned queue that’s sent to someone when they subscribe to your email list.
  • Prioritize relevancy over recency for the people who are subscribing to your list. What you made most recently will rarely be the most relevant thing for your reader.
  • The moment someone subscribes to your email list is the moment they are most primed to take another action.
  • An autoresponder builds a relationship with your audience for you where you can’t scale emailing people individually.
  • If your lead magnet is specific enough, you already know something about the person who signs up to your email list.
  • In your welcome email, ask your reader to reply with what their biggest struggle—this gets the dialogue going and will help you build content around what people need help with.
  • When you know who the person is that’s on your list, you know how to help them.
  • Your welcome email should let your readers know who you are, what you’re going to help them with, and what to expect from you.
  • A poorly done autoresponder isn’t inherently a sales funnel, but an effective sales funnel is a form of autoresponder.
  • Create lead magnets that will attract people who will benefit from the content in your autoresponder emails.
  • Use open loops across emails as a storytelling tool to keep people engaged.
  • Each email you write should have a singular focus and one call to action. Only one.
  • If someone is interested in a topic, they’re going to consume content on that topic every single day. The only question is: Will they consume your content or someone else’s?
  • Send daily emails. Don’t worry about unsubscribers. They’re not your audience.