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Many people think “having a personal brand” means being that obnoxious person on social media who is full of themselves.

Those people definitely exist.

However, being obnoxious and having a personal brand are different things. Don’t confuse the two!

You have a personal brand whether you like it or not. It doesn’t even matter whether or not you use the internet, post to social media, or have followers.

You have a personal brand even with your small circle of friends. It’s how and what they think about you when you’re not in the room. It’s how they talk about you with others. It’s how they see you.

  • The friend who’s always late to the party.
  • The host who takes care of everyone.
  • The shy, quiet person who keeps to themselves.

Every one of your friends has a personal brand and so do you.

You do not get to choose “whether or not to have a personal brand” any more than you get to choose “whether or not to have personal health”. You shape it, or it shapes you.

Today’s episode is meant to help you understand the personal brand you already have and how to go about developing it on purpose.

Highlights, Takeaways, & Quick Wins:
  • If you exist in the world, you have a personal brand.
  • People are going to put you in a box—you don’t get to control whether or not you will be put in a box, but you can control what box they put you in.
  • You can eventually become known for more than one thing, but only by pursuing one at a time.
  • If someone is known for multiple things, it’s because they focused on one at a time in different seasons.
  • Pursuing only one thing in a season gives you a chance at being known for it.
  • If you want to become known for multiple things, focus on one for a season. Become known for one thing and get traction in one area before you try to become known for something else.
  • Everyone has multiple interests. You are not unique. You need discipline to pursue only one of them right now.
  • It doesn’t matter which thing you choose. Pick any one. You can’t pick the “wrong thing” because the “wrong thing” will lead you to the right thing. The only mistake is inaction.
  • If you don’t put your true self out there, you won’t have an intimate connection with people. This is not to say you have to put yourself out there. I don’t make the rules. You can do whatever you want. I’m just telling you it’s the fastest way to get people to know, like, and trust you—and a successful businesses require all three of those things.