seanwes podcast

Tangible insights on creativity and business every Wednesday.

Want to make a living with your passion? From products and marketing to professionalism and clients, you'll get answers to the hard-hitting questions.

Join entrepreneurs Sean McCabe and Ben Toalson as they let you inside their discussions on the many facets of making a living online. You'll come away from every episode with something of value that you can apply to your business.

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Learn how to make a living doing work you love, grow an audience, set bigger goals, find your focus, and more.

Tens of thousands of people have been helped by these episodes and I want you to have them. I'd also love to hear from you personally (I read every response), so reply to the welcome email and say hi!

You Must Sell - A Free Chapter From the Overlap Book

307: You Must Sell – A Free Chapter From the Overlap Book

Wednesday, February 22, 2017 – 13 minutes

Today, I’m going to share an entire chapter of my book, Overlap.

Overlap ( is a practical guide to getting the life you want. If you want to get out of a soul-sucking day job, create financial freedom for yourself and your family, or you simply want to enjoy life again, go to and purchase a copy of the book for yourself (and while you’re there get 10 copies for your friends, family, and the people you care about).

If you enjoy my practical, no-nonsense approach to business, this book is for you. It’s not just surface-level motivation, it’s an actionable, step-by-step guide that will equip you with what you need to create the life you want.

Without further ado, here’s the chapter titled, “You Must Sell” from my book Overlap.

How to Build a Community

306: How to Build a Community

Wednesday, February 15, 2017 – 1 hour, 10 minutes

We believe in community at seanwes.

That’s not just because we have our own thriving community.

We believe in the concept and future of independent communities.

That’s why we made CommunityTalk ( We built our own community messaging system and it’s been the glue to our membership site for years. Now, we want to make this available to others so they can build their own communities.

But building a community requires much more than just having a messaging system.

Today’s episode explores what’s required to build a community and what makes a community thrive.

Why You Should Build an Audience

305: Why You Should Build an Audience

Wednesday, February 8, 2017 – 52 minutes

Why build an audience?

Some people I know are scared. They don’t want to build an audience at all.

What they don’t realize is they have two diametrically opposed goals: on the one hand, they want to stay out of the limelight and remain unknown, but on the other hand, they want everyone to like, share, and buy their stuff.

Not going to happen.

People buy from those they know, like, and trust. If they don’t know you, they won’t buy from you.

Why build an audience?

• You are seen as an authority.
• You are able to sell products.
• You are able to build community.
• Launching new things gets easier.

If people see you as an authority, they’ll buy your products. When you get enough people together who like the same things, you can build a community. When you have a community, launching new things in easier because you’re never starting from scratch.

Feel Like Everything You Have to Say Has Already Been Said Before?

304: Feel Like Everything You Have to Say Has Already Been Said Before?

Wednesday, February 1, 2017 – 1 hour, 7 minutes

Who are you to share what you know? Hasn’t someone else already said it before?

It’s true, there’s nothing new under the sun… except YOU.

You have something unique to offer the world. Yes, someone else has done similar work. Someone has made similar art, written similar copy, sold similar products, but your perspective, your voice, your upbringing, and your context is unlike any other.

The world is worse off without your unique voice and perspective. You must believe this. Lean into this.

Your quirky style, your weirdness, your history, your viewpoints are uniquely valuable.

Do you ever catch yourself thinking, “What’s the point?”

Do you feel like you’re just a drop in the ocean and everything has already been said before?

Tune into today’s show.

No Really, It All Starts With Writing

303: No Really, It All Starts With Writing

Wednesday, January 25, 2017 – 1 hour, 11 minutes

Writing is the starting point for all other mediums.

• Want to do a speech? Write.
• Want to sell products? Write.
• Want to record a song? Write.
• Want to compose a book? Write.
• Want to produce a feature film? Write.
• Want to make a great podcast? Write.
• Want to teach an online course? Write.
• Want to shoot a compelling video? Write.

It all starts with writing.

One of the most valuable things you can do for your career is build a writing habit.

That’s why I made It’s a mini course designed to help you 10X your writing in just 30 days.

I wanted to give you a sense of what’s inside, so today we scratch the surface of the course and cover:

• Why you need to write.
• Why you don’t write.
• How to start writing.
• What to write about.
• Where to use what you’ve written.
• Getting better at writing on purpose.

How to Get Every Single Person in Your Life on Board With Your Vision

302: How to Get Every Single Person in Your Life on Board With Your Vision

Wednesday, January 18, 2017 – 1 hour, 7 minutes

If someone is not helping you get closer to your goal, they’re taking you away from it.

This is a hard concept to accept. Is it really that black and white? Isn’t it okay for someone to be passive?

Think of a Flintstones car. The bottom of the car is open so you can pedal with your feet. The people in your life are in the Flintstone’s car with you. Even though they may not be backpedalling, if they’re sitting there and not helping you move forward, their dead weight is slowing you down!

You can’t afford to have people in your life who aren’t on board with your vision.

So how in the world do you get those people to buy in? What if they’re not supportive? What if they’re discouraging? What if they don’t care? What if these people are your family members?

Whether it’s your friends, parents, siblings, or spouse, you must get everyone in your life on board.

Easier said than done, right?

We talk about how to do that in today’s episode. The HOW is actually not very obvious at all.

If you know there are people in your life who:

A: Don’t know your vision.
B: Aren’t on board with your vision.
C: Are actively discouraging you from your vision.

This show is for you.

Stay Motivated With Your Goals Throughout the Whole Year

301: Stay Motivated With Your Goals Throughout the Whole Year

Wednesday, January 11, 2017 – 49 minutes

A lot of people make big plans when there’s a new year. Some people call them New Year’s resolutions. Others say resolutions are nonsense and they don’t work.

Either way, at some point you’re going to set a big goal and the new year seems as good a time as any to talk about seeing your goals through to completion.

Without fail, we will reach a point where it’s no longer fun to do the work required to achieve our goal. That’s where we often burn out.

Why does this happen?

Why do we stop enjoying the process? Why do we lose motivation and start to hate the mundane tasks alone the way?

When you’re not motivated to do what you know you should be doing, it’s because you’ve lost the context of your end goal.

The goal you set determines the meaningfulness of your activities.

Tune in to hear us talk about staying motivated.

How I'm Building the Best Place to Work in the World

300: How I’m Building the Best Place to Work in the World

Wednesday, January 4, 2017 – 1 hour, 4 minutes

This is the biggest show of the year (and not just because we gave away $3,000 in prizes).

I share my vision for the future. We’re building an agency, we’re starting a non-profit, and we’re extending the sabbatical concept from weeks to years.

Moving forward, we’re paying employees to take off every seventh week AND every seventh year.

I share how I’m changing the future of work and building the best place to work in the world.

I give a tangible analogy for how you can make more money by learning to think in bigger units (starting with sugar cubes). It will completely revolutionize the way you think.

I share the revelations I had two weeks ago where I recognized the completely underutilized talent pool we have and how we’re going to pivot that into a full-service digital marketing agency.

We’ll then deploy the agency against the software company we’re launching in 2017 (CommunityTalk).

This episode will change your life and you’ll come away thinking much bigger than you ever did before.

Going From Finding Your Passion to Actually Starting a Business

299: Going From Finding Your Passion to Actually Starting a Business

Wednesday, December 28, 2016 – 1 hour, 1 minute

Some of you may remember my wife Laci from the last episode she was on: seanwes podcast e189 Finding Your Passion.

Today we’re talking about coming up with a practical business plan.

It’s been a year and a half since Laci was on the podcast and I’m excited to have her back on! We talk about going from the exploratory phase of finding what you’re passionate about to actually starting a business.

Laci and I had a great conversation about this over coffee recently. She had an idea in her mind of what it would look like to start her business, but that ended up changing significantly after we talked.

We’ve decided to share that conversation here on the podcast to help you figure out what you want to do and then sit down and come up with an actual business plan.

Sean McCabe
Sean McCabe
Ben Toalson
Ben Toalson


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