seanwes podcast

Tangible insights on creativity and business every Wednesday.

Want to make a living with your passion? From products and marketing to professionalism and clients, you'll get answers to the hard-hitting questions.

Join entrepreneurs Sean McCabe and Ben Toalson as they let you inside their discussions on the many facets of making a living online. You'll come away from every episode with something of value that you can apply to your business.

Create an Email Autoresponder From Scratch That Builds Relationships Automatically

354: Create an Email Autoresponder From Scratch That Builds Relationships Automatically

Wednesday, March 14, 2018 – 1 hour, 24 minutes

We’re continuing our series on sales funnels and picking up where we left off in last week’s episode on lead magnets.

Now that you have a way for people to subscribe to your email list, you need an autoresponder to continue building the relationship with that person.

How do you deliver value automatically? What should you provide first—and in what order? How often should you send? What about broadcasts? We’ll cover all of these and even more questions in today’s show.

How to Make a Lead Magnet Fast (And Get More Email Subscribers)

353: How to Make a Lead Magnet Fast (And Get More Email Subscribers)

Wednesday, March 7, 2018 – 1 hour, 42 minutes

On our last two blog posts, we’ve been getting email subscriber conversion rates of 20%–30% on thousands of visitors!

I think we’ve cracked the code and found something that’s working. But it requires being able to make lead magnets FAST. This is a skill you need to build.

We’re going to help you get more email subscribers from the content you work so hard to create!

352: Content Consumption Burnout

Wednesday, February 28, 2018 – 1 hour, 2 minutes

Listener John Valles wrote in and asked about podcast burnout (UPDATE: he actually illustrated the featured image for this episode!).

“I feel so tired right now. I feel like my head just can’t take anymore learning right now.”

Ever feel that way? Or maybe for you it’s social media. It just feels like too much for you right now. It’s like a firehose of overwhelm.

It might be time for a reset.

How to Build the Habit of Making More Videos Consistently

351: How to Build the Habit of Making More Videos Consistently

Wednesday, February 21, 2018 – 1 hour, 11 minutes

You know you should be making more videos.

Spare me the excuses—I’ve heard them all before. (Actually, I’ve made them all myself before, that’s how I know.)

Let’s get right down to it: how can you create more videos consistently?

There’s friction in your setup. There’s friction in your mind. Things are holding you back from something that you know is not only possible but beneficial.

You can make more videos—and you can do it without a bunch of free time, fancy equipment, or needing to buy any new gear.

All you need is a mindset shift, some planning, and a little trick you’ve heard us talk about before: chaining habits.

Five Habit Tracker

350: Five Habit Tracker

Wednesday, February 14, 2018 – 1 hour, 6 minutes

You have good reasons for wanting to build a habit.

Maybe you want to read, write, learn, exercise, eat healthy, or wake up early.

All of these will improve your life, and they’re worth making the necessary sacrifices. But it’s not easy to build new habits. That’s why you work to set yourself up for success as much as possible.

Accountability, rewards, punishments—these are all methods people use to keep up their momentum and stay on track.

But how do you know if you’re staying on track unless you actually track your habits?

That’s what we’re talking about today.

Recently, I shared a sketch from my notebook featuring a habit tracker I designed. There was a lot of demand for me to write an in-depth blog post.

In addition to a blog post, I also put together some downloadable resources to accompany what I wrote over at

From Micro Habits to Half Marathon

349: From Micro Habits to Half Marathon

Wednesday, February 7, 2018 – 1 hour, 18 minutes

Today’s sabbatical episode features special guest, Laci McCabe.

I’m excited to have my wife back on the show (it’s been over 50 episodes since the last one she was on). For awhile, she’s been asking to join me on the show to talk about habits.

Last year, Laci made some drastic changes in her habits to be able to run a 10K. That goal quickly expanded into a running half marathon (which she did)!

It all started with something tiny—actually with flossing (more on that in the show).

We talk about achieving big goals by starting small.

5 Ways to Get People's Attention

348: 5 Ways to Get People’s Attention

Wednesday, January 31, 2018 – 1 hour, 41 minutes

In the last episode, we talked about the importance of attention and why you need it.

Today, we’re covering 5 methods you can use to get people’s attention.

I made a mistake early on: I learned that it’s good to create content that is evergreen and remains relevant for a long time to come.

While this is true, I went too far by creating ONLY evergreen content. Nearly 100% of what I focused on creating was built around a timeless message.

There’s nothing wrong with timeless, but it’s the very evergreen nature of timeless material to not draw attention to itself! Things that are constant and always remain to be true can be boring.

Your job then is to breathe life into what can otherwise be boring topics! How do you do that? That’s the focus of today’s show.

Why You Need Attention

347: Why You Need Attention

Wednesday, January 17, 2018 – 1 hour, 11 minutes

You’ve made something great. You want the world to see it, enjoy it, appreciate it, love it.

Except, what you’ve made isn’t garnering the attention you think it deserves. It certainly isn’t garnering the amount of attention that you feel would be proportional to the amount of time you invested in creating what you’ve made.

Why haven’t they noticed? Why don’t they care?

There are two mindsets you can choose from:

The Victim: “The world is lost. They wouldn’t know a good thing if it hit them in the face. Their loss, their mistake.”

The Victor: “I haven’t captured their attention and earned the right to it. I need to find a way to provide relevant value and make a name for myself so I can be heard.”

In next week’s episode, we’ll talk about 5 ways you can get attention.

In this episode we’re talking about why you need attention and the 3 things you need attention for.

How to Move On When You've Outgrown Your Mastermind or Accountability Partner

346: How to Move On When You’ve Outgrown Your Mastermind or Accountability Partner

Wednesday, January 10, 2018 – 43 minutes

There’s nothing worse than reaching a point in a business partnership where you determine: “It’s not working out.”

At least, dissolving a partnership ends up being a nightmare for many (if not most) people who start one.


Because in most cases, neither person entered into the partnership with any idea of how they would part ways if things weren’t working out!

An accountability partnership is similar.

When you’re meeting regularly with someone and keeping each other accountable, it can potentially turn into a really awkward situation when you realize that you’ve outgrown your partner.

It can feel like you’re quitting on them, giving up, or as if you don’t care.

But sometimes, moving on from either an accountability partnership or mastermind group is the right thing to do. Sometimes it’s necessarily to enter a new season.

How do you navigate this situation gracefully? That’s what we’re talking about today!

Sean McCabe
Sean McCabe
Ben Toalson
Ben Toalson


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