seanwes podcast

Tangible insights on creativity and business every Wednesday.

Want to make a living with your passion? From products and marketing to professionalism and clients, you'll get answers to the hard-hitting questions.

Join entrepreneurs Sean McCabe and Ben Toalson as they let you inside their discussions on the many facets of making a living online. You'll come away from every episode with something of value that you can apply to your business.

seanwes podcast 342: Creating Compelling Case Studies

342: Creating Compelling Case Studies

Wednesday, November 15, 2017 – 1 hour, 10 minutes

Case studies are in-depth overviews of your projects. You’re not just showing the completed work, but the goals your client presented and how you solved problems along the way.

Case studies are a great way to tell stories that potential clients can envision themselves in.

Yes, it is a story about a past project, but more importantly, it is a chance to set expectations with future clients.

Most people aren’t willing to take the time to write case studies. High-quality case studies set you apart in your industry.

In today’s show, we cover how to write an effective case study. We dive into what you should and should not include in your case studies and who to write it for.

seanwes podcast 341: Doing Work That Makes Money for People Who Have Money

341: Doing Work That Makes Money for People Who Have Money

Wednesday, November 8, 2017 – 1 hour, 2 minute

Before you invest a lot of time and energy into your business, you need to think about what type of product or service you’re offering and who it’s for.

There are a lot of ways to make money, but some are easier than others. You can make anything you want (and you can do anything you want), but if you want to make money, you must be strategic.

Consider this product spectrum with two general types of products you can make, each of which represents opposite ends of the spectrum:

Money-making products.
Nice-to-have products.

In addition to the wide range of products you can make, there’s also a range of people you can market to.

There are people who have money and those who don’t, and there’s a wide range in between.

You have to think about who you’re selling to.

Maybe your passion involves something that doesn’t solve problems or you’ve created a nice-to-have product. Well, you can’t just demand that the market pay you. The market decides what is valuable.

If you start with a money-making product and sell it to people who have money, it grants you the freedom to create whatever else you want for whomever else you want to market to regardless of whether you turn a profit.

seanwes podcast 340: Knowing When to Go Full-Time With Your Business

340: Knowing When to Go Full-Time With Your Business

Wednesday, November 1, 2017 – 1 hour, 10 minutes

Last week, we talked about making money on the side while overlapping with a day job.

Eventually, the money you make on the side will eclipse what you make at the day job. Is that when it’s time to quit? When you make the same amount? Not even close.

In today’s show, we’re talking about knowing the right time to go full-time with your business: the money, the process, and what the transition looks like.

seanwes podcast 339: How to Make Money on the Side While Overlapping With a Day Job

339: How to Make Money on the Side While Overlapping With a Day Job

Wednesday, October 18, 2017 – 1 hour, 18 minutes

If you’re not yet making a full-time living with your business, that’s okay!

It can feel like having a day job is a step backwards, but really it’s the foundation of everything you’re building. It’s enabling you to build your business the way you want to build it.

I often see people waiting entirely too long to start bringing in revenue with their business. Even if you’re working a day job, you can still start making money on the side!

A lot of people wait to start making money with their business “until it can be sustainable”. They’re thinking of it more as a leap when instead they should think of it as a transition—an overlap.

How do you know when you’re ready to make money? Where should you start? What’s the easiest way? We’re talking about all of those things today.

338: Learning to Ask for Help

Wednesday, October 11, 2017 – 1 hour, 5 minutes

It can be hard to ask for help.

We feel bad, we feel like we’re inconveniencing someone, and often, we think we can find a way to do things ourselves.

It’s true: you can be a lone wolf and figure everything out on your own. But you miss out on the benefit of relationships. You miss out on giving someone else and opportunity to feel helpful and important.

Think about a time where a friend asked you to help. Helping feels good—but not only that, it’s required to build a relationship.

I used to think I was “wasting” my credits by asking for help. You know how you do a favor for someone and they “owe” you? Well, I was always hesitant to waste that “ask” until a friend explained that’s not how it works.

A relationship is built through giving and asking—over and over. You’re supposed to repeat it! It’s like exercising a muscle.

Like with exercise, you can’t start out with the heaviest weight. You have to start small and build up.

Does Increasing Your Reach Mean Compromising Quality?

337: Does Increasing Your Reach Mean Compromising Quality?

Wednesday, September 27, 2017 – 1 hour, 13 minutes

I’ve said in the past: I don’t want a trade paper version of Overlap to exist.

This past weekend, I was in Franklin, Tennessee speaking at Tribe Conference. While I was there, I met a smart lady who works in publishing.

She asked me about my goals for Overlap. I told her I wanted the message to spread as much as possible.

She said, “What if I told you your quality restrictions are working against your ability to accomplish your goal.”

I said, “I’m all ears. Push back.”

The punchline was that she strongly recommended I consider making a trade paper version of Overlap. It would be more economical, more accessible, and would facilitate the spread of Overlap.

Going into this episode, I haven’t made a final decision. You’ll get to hear me and Ben figure this one out on the air.

Why We Don't Listen Even Though We Want to Be Heard

336: Why We Don’t Listen Even Though We Want to Be Heard

Wednesday, September 20, 2017 – 1 hour, 32 minutes

Someone shared a tweet by John Mayer:

“I don’t wanna talk on the phone but I’ll trade voice notes with you for 90 minutes.”

I thought it was pretty funny. I know I catch myself sending tons of texts or voice notes before realizing I could have saved time by calling.

Obviously, the biggest reason for the rise in popularity of audio clips is asynchronous communication: people want everything (including conversations) on their own time.

But more interestingly, I think people also want to be heard. When you send a voice memo (as opposed to making a phone call), it forces the other person to actually listen to your message. They can’t interrupt a recording.

Most people aren’t listeners, they’re wait-to-talkers.

This begs the question: Why is it that we are such poor listeners even though we all so desperately want to be heard?

There may be something to slowing down the communication method and forcing each party to actually listen to each other.

How to Promote Your Product Launch (Lessons From Overlap)

335: How to Promote Your Product Launch (Lessons From Overlap)

Wednesday, September 13, 2017 – 1 hour, 28 minutes

You’ve spent so much time working on your product, and it’s finally time to launch.

Now, you want people to know about it, care about it, and buy it.

I’ve launched a lot of products and seen (as well as made) a lot of mistakes.

I’ve learned a lot and I’m applying everything I’ve learned to my latest launch.

Today, I want to take you behind the scenes of what I’m doing to promote my new book, Overlap, which launches on September 14th.

Behind the Scenes of the Overlap Documentary

334: Behind the Scenes of the Overlap Documentary

Wednesday, September 6, 2017 – 31 minutes

On September 7th, one week before the Overlap book launches, we’re releasing a new documentary!

“How to Write a Book” is a film Cory McCabe has been working on for over a year. This 22-minute documentary takes you behind the scenes of writing my first book.

In today’s mini sabbatical episode, I interview Cory about the making of the film. I suppose you could say it’s a behind the scenes look at a behind the scenes film!

We’ll be talking about Cory’s thought process, how he came up with the narrative, and why it almost didn’t happen.

Sean McCabe
Sean McCabe
Ben Toalson
Ben Toalson


Get access to the entire archive with 500+ episodes from the seanwes network.

Become a Member