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Your podcast description is one of the first things people see when they come across your podcast online or in the iTunes directory. This is your chance to catch their attention and sell them on your show. It’s your opportunity to convince them to listen.

The ideal podcast description answers two questions for your potential listener:

1. Is this show for me?
2. What am I going to get out of listening to this?

When a potential audience member comes across your podcast and starts reading your description, they’re wondering, “What’s in it for me?” This is your chance to tell them why they should care about your show. Otherwise, they won’t.

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