Price With Confidence

Price With Confidence

No more guessing on price.

You know the feeling.

It’s time to write another proposal.


This again…”

Proposals take HOURS (or even days) to write—and even then, you’re not 100% sure the client will say yes!


Pricing shouldn’t be a guessing game.

Guessing is no good when you just want to focus on doing great work.

With Value-Based Pricing You Will:
  • Make more money.
  • Work with high-value clients.
  • Never have to explain or justify your price.
  • Actually enjoy your work again.

“Your quote feels a bit steep to me.”

Sound familiar?

Our students tell us they used to hear this ALL of the time.

  • Clients providing low budgets.
  • Clients acting shocked at your price.
  • Clients talking your quote down.

This happens because your clients see you as an expense. Any good business owner wants to keep their expenses down.

The solution is to get out of the expenses bucket.

You need to position yourself as an investment to your client.

But how do you do that?

  • How do you come up with a price that will be seen as a no-brainer investment by the client every time?
  • How do you go from hearing clients say, “I can’t afford you,” to “When can we start?”

This is a complicated problem to solve. In fact, we spent over two years developing the Value-Based Pricing system to not only help you price with confidence but to solve every single client problem you experience once and for all.

You’ve spent years getting good at your craft. It’s taken time to become proficient in your work…

When are you going to have several extra years to come up with a process for doing client work on your own?

We spent the years so you don’t have to.

Your efforts are better spent focusing on doing your best work.

We took the time to create a bullet-proof pricing system so you won’t ever have to guess on price again.

Value-Based Pricing

6 Modules, 72 Lessons, 3 Tools

Make more money, do your best work.

Pricing doesn’t have to be a guessing game. Use simple tools to calculate project quotes and start pricing with confidence.

Learn More & See What’s Inside »

Pricing shouldn’t be a guessing game!

You need a pricing system that works for you every single time—one that has your clients thanking you for what you charge them.

Pricing is not something you should be thinking about. Just like you shouldn’t be thinking about RAM allocation inside your computer. You should be following a process that enables you to focus on doing your best work!

Can Value-Based Pricing work for you?

Value-Based Pricing only works in certain cases. How can you know?

Here’s the test:

If you can answer YES to each of the following three questions, Value-Based Pricing will work for you:

  1. Do you do client work?
  2. Is your work customized for each client?
  3. Do your clients realize a financial gain as a result of your work?

The last one is very important: your clients MUST realize a financial gain from your services.

What does that mean?


It’s not enough for your work to give someone a “warm and fuzzy feeling”. It has to generate some kind of financial return for your client.

Value-Based Pricing works when the value is tangible. If the work you do increases the bottom line for your client, Value-Based Pricing will work every time!

It’s okay if you don’t know exactly how much your work is worth.

We teach you how to find the value!

You simply need to know that your work does generate a financial gain for your client.

If that’s the case, continue reading below…

It’s Possible to Enjoy Client Work (Here’s How)
Client work can be a great way to make money. It doesn’t have to be a headache.
How to Get Good Clients Every Single Time
If you want to attract high-value clients, you need to conduct yourself as a professional.
Discover How Much Your Work Is Truly Worth (And Price Accordingly)
Talking about budgets positions you as an expense. We talk about what you should do instead.
Value-Based Pricing: Make More Money and Enjoy Your Work Again
Value-Based Pricing is a complete system for doing client work. We have solved every client problem.
The One Rule You Must Remember to Get High-Value Clients Who Pay You More to Work Less
If you want to get hired by high-value clients, you need to remember they don’t have time to waste.
The Case for Professionalism
You can’t just start pricing on value immediately. You need to lay the groundwork of professionalism first. Set yourself apart.
Make More Money While Doing Your Best Work
You want to do good work and get paid well. One thing is stopping you: your broken pricing model.
Find Clients That Pay What You’re Worth
To get great clients, you need hyper-selectivity. You must say no to all other potential clients.
Price With Confidence, Increase Value, & Increase Profits
When you use Value-Based Pricing, you can be completely confident every time you quote a price.

We’ve solved every client problem.

Value-Based Pricing is not just a course, it’s a complete client work system.

You can rely on the Value-Based Pricing system—it’s not something you have to worry or guess about.


I wish the same were true of my old IKEA chair.

A couple years ago, I was working overtime on a launch. I had worked over 200 hours in 13 days and was exhausted.

At the end of this particularly grueling 18-hour day, I leaned back in my chair to stretch out a little bit.


My IKEA chair broke in half.

I fell backwards into the mess of camera tripods and video equipment that were setup in the room.

There I am, sprawled all over the floor with bruises on my back and tripods with $3,000 cameras tipping over in slow motion. In desperation, I manage to grasp a leg of a tripod to prevent my expensive gear from crashing into the ground.

I saved the cameras.

My back, however, was not in great shape.

“I’m done with crappy chairs,” I said, Once and for all.”

In marketing, we ask ourselves about the pain point of our customers.

Well, I was in literal pain!

At that moment, I decided I would never again purchase a cheap chair.

So what did I do?

I got some scrap wood and cobbled together my own chair even though I knew nothing about making chairs.


Of course not!

Trying to make my own chair would have been a fool’s errand.

I’m no chair craftsman! If I’d have made my own chair, it would have looked something like this:

Can you imagine how much that would screw up my back?

Yet, this is exactly what you’re doing when you’re cobbling together your own system for doing client work.

You’re cobbling together a system and it’s not working.

Rigging something up that doesn’t work properly or reliably is the surest way to guarantee failure.

Instead, I went on Amazon and searched for chairs that cost no less than $1,000.

I work too hard to sit in a chair that won’t support me when it counts.

You work too hard to guess when it comes to doing client work. You need a proven system you can trust and rely on.

You deserve to have confidence.

I wanted to sit in a chair that would support me—one that has integrity. I refused to pay less than $1,000. That’s how serious I was.

So I bought a Herman Miller Aeron chair.

This is what a $1,200 chair looks like:

Looks a bit different doesn’t it?

How long do you think it would take me to make a chair like that myself?

A lifetime.

I have two choices:

  1. I can dedicate years of my life to crafting the perfect chair.
  2. I can spend some money on a chair another person perfected that allows me to focus on doing great work.

I never think about my chair anymore.

The chair was made by a team of professionals who dedicated their lives to crafting the perfect chair.

I don’t want to dedicate the rest of my life to trying to make chairs. I want to focus on my work.

Pricing doesn’t have to be a guessing game.


I don’t think you want to dedicate years of your life to coming up with a bullet-proof system for doing client work.

I think you want to focus on doing great work.

  • How often do you think about client communication?
  • How often do you guess at the price you quote?
  • How often do you worry what the client will say or whether they’ll accept?

You should not be thinking about your system. Your system should be working for you.

You can either work IN your business or ON your business. You can’t do both at the same time.

We have solved every single one of your client problems with Value-Based Pricing.

  • Never work with bad clients again.
  • Get clients to trust you with every decision and never compromise your process.
  • Price with confidence, make more money (and have your clients THANK you for it).
  • Get exact scripts for how to reply to difficult client questions.
  • Follow a bullet-proof process and stop guessing at the next step.

You shouldn’t have to think about your system.

Once you learn to discover the value of your work, it opens all kinds of doors.

What is the true value of your work?

Get the proven steps to pricing on value.

Remember the office chair I talked about?

You can either spend years of your life learning to make the perfect chair or you can buy one from people who have dedicated their life to the craft.

We are passionate about the process. We geek out about it, we spent hours, months, and years developing a bullet-proof system to doing client work and pricing professional services.

We have solved every client problem. Imagine every issue you’ve faced with clients that makes life a living nightmare—gone.

Learn the Proven Steps to Pricing on Value

That’s not something we say lightly. It’s something we worked on intently for years to solve.

We don’t want pricing to be a guessing game for you.

You DESERVE for pricing not to be a guessing game.

Let us help you do what you do best: focus on doing great work for your clients.