Start a Business

Can you really start a business?

I have some free resources for you below, but first, let’s have a brief chat.

You might think starting a business means getting a logo or signing some legal documents.

Starting a business eventually involves these things, but your mindset is what’s most important in the beginning.

You need:

• Clarity: Choose a business model (more on that below).
• Confidence: Believe you have what it takes to run a business.
• Commitment: Show up every day and dedicate yourself to doing this for the long haul.

After speaking to hundreds of people in your shoes, I discovered what was truly holding people back from starting a business.

This is what has you feeling stuck:

• Lack of support from your family.
• Trouble finding motivation.
• Not enough time.
• Difficulty focusing.
• Don’t know where to start.
• Unsure of the right thing to pursue.
• Feeling overwhelmed with the possibilities.

You don’t have $1 million to start your business.

Let’s face it: you probably don’t have a million-dollar inheritance to fund your business. You’re bootstrapping it and starting from scratch.

What’s the best way to start a business from scratch?

If you’re really passionate about your idea for a business, how do you start?

Let’s get practical first.

You need a roof over your head and food on the table, so that means you have to find a way to pay your bills.

You have two options…

❌ Option 1: Quit everything and go all in with your business (risky!)

Hard work is good, but the wrong kind of hard work will just get you nowhere fast!

The first thing you might think to do is try really hard to make money fast with your new venture. But that’s a lot of pressure to put on a young business. It means you’ll have to take on whatever opportunities you can get—even if those opportunities mean compromising on your principles and values.

Next thing you know, you’re in financial scarcity and you’re desperate.

What you once loved to do now feels like a job. You’ve killed your passion.

I’ve seen it happen over, and over, and over again.

We all know people who quit their job to pursue their passion only to end up hating what they do.

I don’t want you to kill your passion.

That’s no good!

I set out to find a better way…

✅ Option 2: Overlap by covering bills with a day job and start your business on the side (reliable!)

Instead of quitting everything cold turkey, use your day job as a foundation from which to build your business.

Overlapping is where you cover 100% of your bills with a day job first, then build your business on the side.

No matter what you’re passionate about, you can grow a thriving business using three methods of generating revenue:

• Client Work
• Products
• Teaching

But it’s important to set up your income streams in the right order.

Build your business the sustainable way.

After hundreds of in-person conversations with people at conferences and meet ups, I learned that you want a practical system.

You want a reliable plan.

But that plan can’t be something that feels restrictive.

Overlap gives you freedom.

Rather than feel immediate financial pressure, you are free to explore, do, try.

I want this information to spread.

That’s why I’m giving you free online access to the entire book.

Overlap will help you find your passion, develop your skills, and create the life you want.

The results will not come overnight, but this book will help you get unstuck and give you a clear idea of exactly what to do next with your business.

Next: Figure out your business model.

There are many different ways to be in business. But you do have to sell something.

Some important things to think about:

• What do you sell?
• Who do you sell to?
• How does what you sell help them?

There’s no right or wrong business model. Some business models work better for different businesses.

Click on the first resource below to learn about 6 different business models.

Explore the other resources that stand out to you as well!