If you’re like me, your situation is pretty strange.

You have a lot of different ventures which means explaining what you do to someone can be a complicated process because you’re making you own path. You don’t just have a simple “job title” answer.

What I would always do is oversimplify it. I’d just say, “Oh, uh… I’m a designer,” or “I’m a hand lettering artist.”

But neither of those really truly encompass what I do anymore. I don’t do lettering for clients, and while design is my background, I no longer to it for a living.

How do you simplify such a complex situation? Is it possible to condense what usually takes 20 minutes to explain into something that’s under 2 minutes?

I show you how in this video.