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You know what’s the worst? Running out of topics. You’re trying so hard to keep things fresh in your feed and put out new content, but it seems like it always comes down to the last minute.

It’s the night before your newsletter or blog post goes out and you’re running around like a chicken with your head cut off. I know because I’ve been there.

You’re freaking out because you don’t know what to write about and this post is due.

First of all, slow down.


Everything’s going to be ok.

Step 1: Write about how you messed up and talk about the importance of not procrastinating. Ok, now tomorrow’s post is done, so let’s set things up the smart way and prepare for the future.

Scheduling Your Editorial Calendar

If you are regularly blogging, podcasting, or making videos and you don’t have an editorial calendar, it’s time to rethink things. The most important thing in the world is focus. Focus, focus, focus. You cannot have split focus.

Here’s the problem: you carve out this time to write. That’s the hard part. But then you finally sit down at your desk during this precious time you set aside for yourself to write and you’re just staring at a blank page not sure what to write about.

Thinking about what to write about when you’re supposed to actually be writing is having split focus.

This is bad. You need to prevent this situation.

Here’s the simplest place to start. If you’re doing Early Wake Daily Write, instead of writing on Monday, set aside Monday as your topic day. On Monday, come up with the topics you’ll write on for all of the other days of the week.

This way, when you wake up on Tuesday, there’s no question about what you’ll be writing on. You’ll know it the night before, you can be thinking about it, and in the morning you can just go.

What Should You Write About?

You may feel like you don’t have anything to say. I’m going to help you. If you’ve run out of topics or don’t know where to get started, I have a few suggestions to get your gears turning. Here’s just a few general categories you can write on:

  • Teach
  • Show process
  • Curate resources
  • Tell a story
  • Chronicle growth
  • Share experiences
  • Cover news
  • Review products
  • Review services
  • Interview leaders

Every single one of those is a whole category. There are dozens of posts within each of those that you can do. Mix and match the different formats. Think about each one. Take your time.

There is so much potential here. I have even more ideas too if you want them. I have a podcast episode called 62 Topic Ideas So You Never Run Out of Things to Write About.

Creating a Buffer

Once you’ve learned to uncover the many categories of topics you can write on, the next step is to build a buffer. You need to create a queue of content.

You need to make a buffer of your content! No more waiting until the night before. That’s insanity.

If you truly want to level up, you need to create an editorial calendar and build up a buffer of pre-made content. Put it in the queue and schedule it out. That’s the only way seanwes tv even exists.

Do you think I’m up the night before making this content? No! There’s no way my business could survive like that. Neither can yours.

For daily content, I recommend building a queue of two weeks of content before starting publishing. If you only publish once a week, make it 6 weeks of content, minimum.

Spend one day a week coming up with your topics for the next week.

You’ll be glad you did.

Supercharge Your Writing

If you’re looking for more tips to increase your writing productivity and content production output to grow your business, check out

Supercharge Your Writing is an online workshop I’m doing on Monday, November 9th to help you supercharge your business growth with writing.

If you’re thinking about writing, or you know you should be doing content marketing, but you haven’t really started, or you’re looking for practical insights, writing prompts, and a structure to follow with worksheets to keep you on track, Supercharge Your Writing is the workshop for you.

I hope you’ve been enjoying this series on writing!