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Do you ever feel like there’s too many people doing what you want to do?
We can easily become overwhelmed in a world of 7 billion people and wonder if any thought is truly unique. Are there any original ideas anymore? Who am I to even try and why should my contribution matter?
- How could I compete?
- Who would listen to me?
- What sets me apart?
- What’s the point of even creating?
Before you know it, you’re caught up in a whirlwind of doubt. It’s no wonder: we see the best of the best on a daily basis. The very best of the world is brought before us every day.
You follow the people who make things you’re interested in, right? What this is doing is creating a Bubble of Awesomeness. You’ve created a pseudo reality for yourself.
What you see in your feed on a daily basis isn’t a representation of the world as a whole because most people don’t create.
But you don’t see the people who don’t create because they’re invisible. You only see the tiny fraction of people who actually stick their neck out there and make something. So few people are actually doing things and actually creating.
Why compare yourself to the 0.0000028% of people who do things you consider amazing instead of the remaining 99.99999% of the world?
If you have a desire to do something, then do it! It doesn’t matter if other people are. Here’s five reasons it’s ok if you feel like too many people do what you want to do:
1. “Too many” people is a good thing!
It may seem like having a lot of people in an industry is a bad thing because you’re worried about competition. But seeing a lot of people doing the same thing is actually a very good thing.
It’s market validation.
It’s actually really risky to go somewhere where you have absolutely no competition. Chances are, there’s a reason no one else is doing it. It probably means there isn’t much of a market there.
Also, these people have primed the system for you. People have already been receiving education from these other sources which means there are a lot of potential customers who are ready to buy!
You can simply enter the market and make an existing solution even better.
Instead of worrying about competition, look at what they’re offering and ask how you could take one aspect of their approach and do it even better. This is how you want to carve out your corner of the market.
2. There are 7 billion people.
World population will reach 9.7 billion by the year 2050.
- More people will be in the world, which means there will be more people to serve.
- More people will be online, which means more people in your audience.
- More people will be older, which means more people of buying age (due to increased life expectancy).
In other words, this is only the beginning. The internet is really quite young in the big picture. You have tremendous opportunity right now.
Over the next 35 years, we’re going to experience a tremendous influx of people on the internet both as the population grows and as infrastructure improves and technology becomes more accessible.
There’s going to be billions more people online, eager to consume content. There has never been a better time to be a producer.
3. You are an influence to people.
Whether you have 1,000 followers, 100 followers, 10 followers, or 0 followers, believe it or not, you are an influence to someone. Many people focus too much on getting to that next milestone:
- “Once I have 100 followers, then this will be worth it.”
- “Once I have 1,000 followers, then my work really matters.”
- “Once I have 10,000 followers, then I’ve actually made it.”
The thing is, you already influence people. Your work already matters. If you care at all to any degree about the work you do and you make an effort to do it, then you’ve already made it.
Once you have 10,000, 50,000, 100,000 followers, subscribers, etc., you won’t be able to facilitate those special 1-on-1 relationships.
What a lot of people don’t realize is the 5 friends, 10 subscribers, or 100 followers they have now are actually the key to the next 10,000. Many people overlook this because they’re so focused on getting to the next level, but these people are your ambassadors.
You have a unique opportunity right now to build real relationship and invest in the people you currently influence. They are the people who will spread the word about you and share your story. Don’t ignore them.
4. You have your own unique voice.
You have unique experiences, style, perspective, and history that all lend themselves toward you having a unique take on a subject.
What this means is it doesn’t matter if something has already been said before or already been done before—you can swipe it and share it in your own voice.
“Wait, did he just say ‘swipe it?’ As in, steal someone else’s idea?” That’s right.
There’s nothing new under the sun, so stop trying to be original.
Take a great idea or concept and present it from your perspective. Make it new. Make it fresh. Maybe someone you know has a really great message that you agree with and are on board with, but they curse in all of their talks and that’s not your thing.
Take a piece of their packaged whole and repurpose it in your own voice. What you offer will resonate to a different audience—or to the same audience in a different way.
Other people may have a certain level of success, but we often underestimate the greater reach that message could have with one little thing tweaked, or one nuance that’s different from that person.
5. There’s room.
10 years from now, people will look back on you with envy. “Imagine if I had started then,” they’ll say. “The internet was so young back then. Think of the opportunity for growth they had!”
It’s true. Most people consume. Very few produce. You’re so focused on the small minority of people producing that you feel like your contribution doesn’t matter, but it does!
If you’re scared and thinking that you want to make something but you’re not sure—that’s good! That means you have the desire inside of you to be a producer. You want to make things. You are the small minority who wants to put your creations out in the world. That is awesome!
Please, I beg you: don’t hesitate to put yourself out there. The world needs what you have to offer. The consumption-oriented population is voraciously hungry for your content.
There are far from “too many” doing what you do.
- It’s not too late.
- There is room.
- Your voice matters.