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You can get a lot on the internet for free. I truly believe you can attain 80% mastery in any field with information freely available online.

Why pay for anything then?


Free content is plentiful, but it’s fluffy. You have to wade through a lot to get to the gold nuggets. Paid material like courses cut straight to the point.

You have time and you have money. In the beginning, you have more time than money. This means you can spend the time wading through the free content to find the gold without paying. This is smart to do.

If you have more time than money, go deep on your specialty. Do your research, find and exhaust the best free material out there, and learn from it. Here’s the top three highest value materials out there that are easily accessible:

  1. Podcasts
  2. Videos
  3. Books

Most of these are freely available. There are podcasts on every topic that can teach you more than you’ll learn in college. There are tons of free educational videos on YouTube and also ebooks or books freely available at your library.

Eventually though, if you’re growing, your time is worth more than your money. Eventually you have more money than time.

There comes a point where you’re wasting money by wading through free content.

If you don’t learn to recognize this point and start buying time with your money, you’re actually losing money.

At some point, it makes sense to invest in a curated resource that gives you everything you need to know and nothing more. Paid resources that people have spent months or years curating will save you a ton of time so you don’t have to scour the internet for something comparable that is free.


There’s two, extremely high-value things you can pay for to get a substantial return on investment. The first is a well-produced online course. When it comes to dollar-in, dollar-out, it’s one of the best purchases you can make.

I was hustling to work on a launch and trying to prepare for a webinar at the very last minute. I didn’t know too much about doing webinars and I only had two days before my scheduled event and I was exhausted.

Now, I’m like you: I’m a self-starter, I’m disciplined, I’m smart, and I’m able to learn things on my own. So like any smart person, I went and scoured the internet out of hopes that I’d find a good, quality resource that would help me deliver this webinar in less than 48 hours, right?

No! That’s the opposite of smart! At this point, I don’t have time. Remember, I said you have more or less of either time or money? At this point, I had no time! So the smart entrepreneur invests his money. He spends money to make money. If you have a freeloading mentality, you will remain poor.

I spent $1,000 on a webinar course. That probably sounds like a lot. That’s because it is. But why did I spend that thousand dollars? It’s very simple: yes, it had a lot of education, but I knew a great deal of it. I actually just bought it because it had a webinar slide template I could use to model my own presentation after. I literally bought it just to study the slides.

But you know what? I was able to crank out 197 slides the day of my webinar.

It’s not just about the slides though. In that very first webinar the next day, I made $18,000 thanks to that course. Would you give me a dollar if I gave you $18 the next day? Of course you would. It’s called investing.

There’s no better investment you can make than in yourself.

So getting on the fast track of acquiring knowlege allowed me to 18X my return. Because I got around someone smart and experienced and gleaned their knowledge, my business increased tremendously.

We actually did an entire episode of the Lambo Goal podcast on Investing in Yourself.


I mentioned that there’s two, extremely high-value investments you can make. Courses are one, the other is conferences.

Until you buy a course or go to a conference, you don’t understand the value. When you do, you realize, “Oh my goodness. This is the best thing I’ve ever done.”

You’ve probably heard the expression: it’s not what you know it’s who you know.

I’ve always hated this expression. I always wanted it to be what I knew.

But there’s no debating it. Who you know is the difference between struggling and getting big breaks. I’m not saying it’s easy or all down hill if you have one relationship, but having powerful, influential friends is huge. Even having friends at the same level is critical because you will grow with them. As they grow, you grow.

These relationships will be what propel you to the next level.

It’s possible to foster these relationships online or on social media or over email, but there’s just nothing like getting together and meeting people in person. It accelerates the deepening of your relationships. What you might be able to build online in six months you can achieve in depth over a three-day conference.

This is why conferences are so powerful. It’s really hard to explain the value to someone who hasn’t been to a conference, but once you’ve gone, you know. Your life will change.

So if you’re looking for some incredible people to surround yourself with and build relationships with and you want to immerse yourself in a group of people who think bigger, and will help you grow your business, check out seanwes conference.

In October of 2016 in Austin, Texas, we’ll be hosting a three-day event with some fantastic speakers with some really brilliant talks and group sessions. In addition to the conference, registering for the event also gets you a year of Community membership. So you’re not just going to a conference, but you’re plugging into a Community of people who will keep you accountable and won’t let you quit.

You can always find free information online and it’s a great way to get started, but eventually, you learn the power of investing in yourself to see great returns. If you’re looking to grow your business, we’d love to see you at seanwes conference 2016 in Austin, Texas.