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I’m writing three books in one month. Now that I’ve said the crazy part, let me tell you a little bit about the story because I want to bring you along this journey.
Two years ago, I shared this concept called The Overlap Technique. The Overlap Technique is a down-to-earth, practical, step-by-step guide on how to get out of a soul-sucking day job and do the work that you love and that fulfills you.
I actually started writing this book, The Overlap Technique.
I got about 20,000 words in and then scrapped it, because I started writing the book that I wanted to write, rather than the book people needed to hear.
I spent the next year researching, talking to people, having conversations, figuring out what their unique struggles were and then I started writing the book again based on those new findings.
The problem was I wasn’t very purposeful about the book writing. I didn’t set a deadline or say when I was going to finish it and it ended up being put on the back burner.
The project got shelved and it’s been two years now. I haven’t even finished the book and that really was frustrating to me.
I know I set expectations for it and it’s been a really long time, so I wanted to finish the book this winter, but 2015 was a difficult year. It was our biggest year but it was also a pretty significant struggle.
We had to work really hard, I hired half a dozen people, and we had to meet really big payrolls.
I was struggling with all of this and working on the sustainability of the business when, on a Mastermind retreat, a few of my friends said, “Sean, the problem is you have to stop giving away so many things for free.”
My First Book Is Free
I had originally promised that I was going to give away my first book, The Overlap Technique, for free.
I still intend to keep this promise, but because we were struggling with having a significant payroll and recurring revenue wasn’t yet up to covering it, we were mostly relying on big launches throughout the year. The Mastermind retreat friends said, “You need to focus more on creating paid material and actually selling things.”
So once again, the book was put on the back burner with no specific plan on when I was going to write it or when it was going to be done.
In October of 2015, I tweeted publicly that I’m going to publish three books in 2016.
I will publish 3 books in 2016. #publicaccountability
— Sean McCabe (@seanwes) October 12, 2015
I didn’t exactly know how, I just knew that I wanted to set that goal and I wanted some public accountability. I’d already said it. I made the commitment. I’d made the promise, now I needed to figure out how I was going to do it.
I met with a few people to plan out the next year and as a result of these meetings, I have everything planned out with projects all the way into 2017. We have course launches, we’re going to be hiring new people, events that we’re going to, we’re putting on a conference—lots of things will be happening, but I knew that somewhere in there I needed to write these three books.
Overlap, Curate, Reciprocity
I also needed to figure out what the three books were going to be. I knew the first one would be The Overlap Technique. That’s the main book, the first book I said I was going to write, but I didn’t know what the other two would be.
I have a list of 13 books that I want to write, so it was a matter of picking from topics that I knew I wanted to write books on, but making them cohesive in a way. It wasn’t going to be a trilogy, but I wanted it to be collection and I wanted each book to play off of the previous one.
What I came to were these three themes: The Overlap Technique, which is to go from a soul-sucking day job to doing work you enjoy, Curate What You Share—become known for something and grow a loyal audience—and then, The Rule of Reciprocity, build a sustainable business on timeless principles.
Originally I was just thinking I would have these longer titles, like I explained, The Overlap Technique, Curate What You Share, and The Rule of Reciprocity, but I decided instead to simplify it and go a little more minimal. Now, we have these one-word titles: Overlap, Curate, and Reciprocity.
The overlap book is for the person who wants to pursue something they enjoy but they hate their day job that is just sucking all of their energy from them. They don’t have the time, money, resources, or energy to be able to pursue something that they love to do. This gives them a practical step-by-step guide on how to get to that point.
Curate takes things to the next level. Once you’re doing something that you enjoy, this is for the person who’s trying to build an audience and is having trouble niching down and focusing on one specific thing because they have so many interests and they have numerous passions, and many skills.
Once you’ve built this audience, Reciprocity, the final book, takes this to building a sustainable business. It’s based on timeless business principles, where you’re giving value to people and you’re building up this very loyal audience that’s going to sustain you for a long period of time. This is how to build a long-term business on timeless principles rather than quick monetization strategies.
In July of 2016 I’m going to take the whole month to write these three books.
I’m going to take off of seanwes tv that month, but I might do some weekly update videos. I want to take you behind the scenes and show you the process and the journey, because I know this is a really ambitious goal.
It’s going to take writing about 3,000 to 8,000 words a day during this month and I know it’s ambitious, but there’s so many other projects I want to do in 2016, it really needs to be this month.
These are topics that I’m really passionate about, I’ve written on before, and I’ve spoken on before, so I really think the words are just going to flow.
If you want to join me on this journey, you can go to OverlapTechnique.com to sign up for the email list. I’m going to be sharing the behind the scenes writing process, and also I’m going to be opening up preorders for these books.
I’m actually going to make them all hardcover books. I did promise that The Overlap Technique is going to be free and I’m keeping that promise. You’re going to be able to get The Overlap Technique for free as an eBook, but the whole collection I’m going to be producing as hardcover books.
In tomorrow’s episode of seanwes tv, I’m going to be sharing the story behind why those books are going to be hardcover and I think you’re really going to like it.