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I just want a few seconds of your time because I know the last thing you need right now is a 20-minute video or 10 tips on how to stop procrastinating.

The only thing you need to acknowledge is the amount of care you attribute to this task.

We all scramble at the last moment because we care more about flunking, getting fired, or getting an angry email from a client than we do about simply not doing the work.

The things you care about in life don’t get procrastinated.

You have to care more about the task at hand than you care about the distractions.

Sometimes it’s as basic as saying out loud, “I care about this thing.” Sure, the task is unpleasant. It’s not easy to care about something unpleasant, but no one said it was easy.

If it were easy, you wouldn’t be procrastinating.

Knowing that the issue is about care can often be enough to enable you to see through the fog and understand what you’re truly dealing with.