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You’ve got something you want to launch—a product, a course, or some services—and you’ve built a landing page for it.
You know it’s a great landing page and that it’s speaking directly to the person that you want to reach, but no one is viewing it.
How do you get people to go to your landing page?
One way is to run ads on platforms like Facebook, Google, other websites, or ad networks, but what if you don’t have any money?
What if you don’t want to do ads?
One of the best ways to drive traffic without purchasing ads is content marketing.
Content marketing is creating content that provides value around the topic that you want to sell on.
Don’t just tell people what you want to sell, provide value about it. Then, point people to the thing that you want to sell.
People need to see this value, so you have to go where the people are. The best place to go is social media because that’s where people are already hanging out.
What you don’t want to do is simply link to your landing page—that’s not interesting or providing value.
Don’t just link to your website, provide value natively on the platform you’re using to get peoples’ attention.
Sometimes it’s going to take repeated exposure. Sometimes people have to receive value from you several times before they actually click through to your website and that’s ok. That’s why you want to keep providing value.
Provide value consistently.
In the content you provide, in the description or in the content itself—like a native video or photo—you want to link to your landing page as a way to provide additional value.
This strategy works well if you already have existing social followers, but what if you don’t have a lot of followers on social media?
Engage With People
Go out and engage with people personally, one-on-one.
One way you can do this is by searching Twitter for hashtags related to your product or service and find people with struggles your product solves.
Find people with those struggles that are tweeting about it and then engage with them. Start responding to them and help them with their problem.
Don’t just point them to your landing page: help them solve their problem.
Engage with them like a real human being, help them, provide value to them, and then—only after you’ve engaged with them—you can link to your landing page as a way to provide additional value.
I see a lot of people trying to automate things too soon. They want to flip a switch and see a bunch of traffic come to their landing page and they don’t have to do anything.
Systems are great and automating things is great, but from the beginning, it may not be the best thing to focus on.
You may want to focus on the one-on-one interactions on Twitter, the contacts that you have, the people you know, the networks you already have, and the existing audience you have—those are the people that are going to be your ambassadors.
The audience and contacts you already have will take you to the next level, so invest in them.
When you’re small and you don’t have the kind of traffic you want, that one-on-one interaction and engagement is key.
Don’t get caught up on the numbers.
Don’t just try and get as many people to your landing page as possible. That’s not actually going to help you or sell things. You want the right people.
You want the depth of engagement to be high, not just the numbers.
If you have one-on-one engagements with people, like that conversation with someone you’re having on Twitter, where you solve their problem and you say, “Oh, by the way, check out this course that I have,” they’re already primed and ready to go.
That is the quality of the visitor you want on your landing page.
Provide Value to Influential People
Yes, they’re busy. Yes, they have tons of people asking things of them, but if you provide value, offer help, or give them something useful, they’re going to notice that.
They’re going to notice you in the sea of people who are trying to take and asking, “Hey, will you share my thing? Will you promote my launch or my product?”
They’re not going to respond to that, but if you just provide value without even asking for anything in return they’re going to notice you and they may even click over to your profile to check out your website!
This isn’t a guarantee of them sharing your landing page, but at the very worst, you might end up building a relationship with them and at the end of the day, that’s the most important thing.
Relationships with people are one of the most powerful assets you have.
By doing these things, you’ll actually have some leverage with your future launches.
It’s not just about this one thing you’re trying to sell. You have to think more long-term.
Use this opportunity to engage with people one-on-one and build relationships that will help you take your business to the next level.