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Today, we’re going to talk about communicating your mission and your vision to your team. How do you get a team on board with your vision for the future?

The first thing you have to do is get very clear on your vision.

You need to know your vision yourself before you try and get other people on board. That’s probably the biggest thing people miss.

If you don’t know what your vision is, good luck trying to get anyone else on board.

First you have to know your vision, then you need to communicate it.

People want to follow someone who looks like they have a sense of direction.

You need to have a sense of direction and you need to know where you want to go. Without that sense of direction, people will not get on board. If you’re confident in your vision, people want to follow it. They want to follow someone who looks like they know where they’re going.

Communicate Your Vision

Your vision doesn’t have to be something you know how to get to yet. All you need is a clear picture of what you want the world to look like.

What do you want the world to look like as a result of your work, your efforts, your business, and your brand? That is your vision.

Even if you don’t know how to get there yet, you need to know where you want to go.

The Difference Between a Mission and a Vision

While your vision is where you’re going, your mission is what you’re doing. It’s what you do on a day to day basis—the projects you’re working on.

Essentially, your mission is the “how” of accomplishing your vision. These are the things you want your team to get on board with doing. Once they know where you’re going, they can help you with the “how” of getting there if you communicate the vision effectively to your team.

But the mission itself isn’t enough. This is where people get confused. They communicate a mission to their team, but there’s no “why”. There’s no deeper reason. It’s just the mission. Everyone is supposed to follow it, but they don’t care about it.

Why don’t they care about it? You haven’t communicated that deeper “why”—the reason for it. What does the world look like as a result of us doing this? Why are we doing this? Why is it important? How will it change people’s lives? That’s the vision.

The vision brings life to the mission, and that’s how you’re going to get people on board.

That’s how you’re going to get people excited, but you can’t just tell people once.

You can’t have one meeting with your team and expect everyone to be excited. Communicating your vision once isn’t good enough for the rest of the year. You have to communicate it every single day. Every day starts over. Every day starts fresh.

If you haven’t told your employees your vision today, you haven’t told them. I’m guilty of this. I don’t do this every day.

I’m speaking to myself: this is something I need to do more often. I need to communicate not just the mission, but the vision to my team every single day.

How to Have Invested Employees

If you want people to listen, you can’t just be about yourself. You’ve got this vision—that’s great. You pay people a paycheck—that’s great. But you have to be invested in them.

You want people to be invested in your thing? You have to invest in them and care about their lives.

You need to talk to them and figure out what makes them tick.

  • What is the reason they wake up in the morning?
  • Why do they work at your company?
  • What do they want to accomplish?
  • Do they want a bunch of money?
  • Do they want freedom?
  • Do they want time with their family?

Figure out what that is and feed it. Give to your employees and team members. If you do that, they will be invested.

The moment you convince someone else that you’re invested in them is the moment they’ll pay attention to you. That’s the moment they’re going to say, “I will do anything to help you see this vision through to reality.” Either your team is on board or they’re not on board.

Your team is either getting you closer to your goal or they’re taking you away from it.

There’s no in-between. If you think someone is in-between, they’re taking you away from the goal.

Think of it like a Flintstones car. The Flintstones car has an open bottom, and everyone uses their feet to pedal. Imagine someone sitting in the back of the Flintstones car and not pedaling.

They’re not actively pedaling backwards, so you might argue, “They’re not taking me away from my goal.” No, but they’re dead weight!

If they’re not helping you go forward and get closer—if they’re not actively pedaling toward the destination—they are taking you in the opposite direction.

Do You Feel Like People Aren’t Listening?

The responsibility of communication lies with you, because you’re the boss.

You’re the CEO. You’re the person to communicate this every single day. You can’t say, “I already told you.” You can’t say, “I told you yesterday.” It’s your job to communicate over and over and over again.

If you feel like people aren’t listening, it’s probably because you’re not invested in their lives. Invest in their lives!

Figure out what they want, what they need, what they desire, and give them that. Incentivize them with that. Motivate them with that, and they’re going to be your most loyal followers.

I’ve been running my own business for a decade, and these are lessons I took years to learn. I wasted years not understanding these things. I had all kinds of problems, especially when I was first trying to hire. I felt like I couldn’t afford the help that I needed. I was working 18 hours a day. I was stressed. I was exhausted.

I needed help, but I also had Superhero Syndrome. I was a perfectionist. I didn’t think other people could do it as well as me. I didn’t think they would care or work as hard as me, so I just held on to everything. Ultimately, I didn’t get the freedom that I wanted.

I started a business because I wanted freedom. I’m assuming you’re the same. You started a business because you want freedom, but now the business is the very thing keeping you from freedom.

You’re working 18 hours a day, you don’t get to spend time with your family, and you don’t remember the last time you had fun. That’s the opposite of the point. The business is supposed to afford you that freedom, yet you feel stuck.

You feel like you can’t win either way. I know exactly what that feels like. I’ve been there, and I’ve wasted years stagnating. That’s why I want to help you.

Overwhelmed, Overworked, and Need Help You Can’t Afford

If you’re like me, you started a business because you wanted freedom, but you end up feeling overworked, overwhelmed, and you’re exhausted. You have more work than one human can possibly do, and you need help. You need to delegate.

You need people on your team, but you can’t afford it. What do you do when you’re in this place where your business is doing well enough that you have so much work you can’t handle it all, yet you can’t bring someone else on to help? I’ve been in this place, and I was stuck. It’s basically a chicken and the egg problem. Which comes first? Do you hire people to help, or do you try to get more work to make enough money to hire people?

I stagnated for years. I let this problem waste years for me, and it ended up running my business into the ground. The business stagnated and I ended up selling it for way less than it was worth. That’s why I want to help you. Next week, we have a live three day workshop called Hiring Bootcamp. You can learn more and save 50% when you enroll at

If you’re watching this later, we’ll have recordings of all three day sessions available at

Build Something Bigger Than Yourself

You know you need help. You know you need to hire someone on your team. You know you could grow if you delegated, but you feel like you don’t have time to make this a priority. If that’s how you feel, this workshop is for you.

Check out and get back your time and freedom.