Make more money while doing your best work.

Learn the proven steps to pricing on value and get paid what you're worth.

Discover value beyond your client's budget and enter a realm where you will never again compete on price.

Attract great clients who will pay what you're worth and want to keep working with you again and again.

Make more money by learning how to effectively price on the value you create for your clients.

Enroll Now

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Increase Value and Increase Profits

Right now, you’re seen as an expense. Everyone, especially your client, wants to keep expenses down. When you charge by the hour, your client sees you as an expense.

Clients want to minimize expenses. They want you to work the least amount of time and get the job done as soon as possible. The more work you do and the longer it takes, the more it costs them.

Flat-rate pricing fixes some of the problems, but it is still arbitrary, rigid, and limiting. Neither hourly nor flat rate pricing reflects your reality or your client’s reality. They do not reflect the quality of your work or the value your work provides your client.

You need to learn to calculate a value-based price. It is the only price that accurately reflects the value of your work to the client. When calculated correctly, it is always a no-brainer to the client.

Because a value-based price is only ever a fraction of the value the client receives, the client is incentivized to work with you more. They are eager and willing to hire you for more work beyond the original scope because it will increase their profits.

Not every client is investment minded. Many think in terms of commodities. They see you as an expense. You can’t change them, fix them, or convert them into the right client. It’s simply not possible.

You must become someone great clients want to work with and attract them to you. To do this, you must understand their psychology.

Find Clients That Pay What You’re Worth

If you’re thinking at this point that your clients would never go for this kind of thing, you’re right. Your existing clients are not the clients you’re looking for.

You only want great clients. Most clients are, by definition, average clients. Everything you’re doing right now is attracting average clients. You keep doing the same things—is it any wonder you keep getting the same mediocre clients?

If you want to get paid well, you must learn to attract great clients. You must understand their psychology. The reason you aren’t getting them now is because they’re looking for something you’re not projecting.

Three things:

  1. You must learn to recognize the signs of high-value clients.
  2. You must learn to attract high-value clients by becoming someone they want to work with.
  3. You must say no to all other clients.

By definition, great clients are exceptional. There are fewer of them, but there are still more than you can work with in an entire lifetime. They are out there.

You need to learn how to become attractive to high-value clients and you need to learn to speak their language.

When you understand how to do this, it will change your life and your career forever.

You don’t need 400 clients a year. You only need a few great ones. This is why it is worth the investment to learn this process.

It’s not uncommon to attract such great clients that you end up working with them exclusively—even full time—for years to come.

$16,500 from Value-Based Pricing Right After Completing the Program

I just wanted to let you know that the case study I shared in our last meeting resulted in my winning the pitch. I beat several established agencies to win the business with a rebrand job for $16,500.

I know that I would never had won it if I didn't do the Value-Based Pricing Pilot Program.

It's a sound investment.

Thad Cox
Pilot Program Student

Start Pricing With Confidence

How confident are you with your pricing?

Rank yourself on a scale of 1 to 10 with each of these questions:

  • How confident are you that your client will say yes to your price?
  • How confident are you that the client will accept your price as a no-brainer?
  • How confident are you that the price is extremely fair to them?
  • How confident are you that the price is extremely fair to you?
  • How confident are you that you are getting very well compensated?

If you gave yourself a score of anything less than a 10 on every single one of these questions, there’s a problem.

Most people are guessing when it comes to price. Most people are going off of a whim or gut feeling. You’re probably guessing too. The problem is you can never be sure if you’re not charging enough or charging too much. This means almost certainly that every price you’ve ever quoted is either unfair to you or unfair to your client.

You will become 100% confident that the price you’re quoting is extremely fair to you and extremely fair to your client.

A lack of confidence comes from a lack of experience. If you want to become confident, you must gain experience. The reason you do not feel 100% confident with pricing is because you lack experience. You lack understanding.

When you understand how Value-Based Pricing works, you will have 100% confidence in every price, with every client, every time.

Use Simple Tools to Calculate Project Quotes

Value-Based Pricing is based on real world factors and numbers. It’s pure math. There’s zero guesswork involved.

  • If you’re guessing, you’re not doing Value-Based Pricing.
  • If you’re not confident, you’re not doing Value-Based Pricing.
  • If you’re not using real, monetary figures provided by your client, you’re not doing Value-Based Pricing.

A value-based price is derived by math using the value of the project to the client. The price you quote is always a fraction of the value to the client.

If you don’t know how to determine the value accurately, you cannot calculate the price. We show you exactly how to conduct a thorough value discovery process. The Value-Based Pricing course is a roadmap that provides step-by-step guidance on how to quantifiably discover value.

We’ve spent the past two years refining Value-Based Pricing and developing three custom tools to do the calculations for you.

These tools will help you calculate a price that is a mathematical no-brainer business decision to your client.

You get access to the included tools for life. You will be able to use them on every single project. Any new updates to the material or software we add will also be given to you free of charge as a loyal customer.

Value-Based Pricing Tools

Included in the course are three Value-Based Pricing tools. They work together and the calculations from each tool informs the next.

Written and video instructions are included for each of the tools. We give you guidance on how to use them, when to use them, and how often to revisit them. The Value-Based Price calculator, for instance, you will use on every project.

We could have easily made these tools available for an on-going subscription, but instead make them available to you forever when you enroll in the course—including free updates for life.

Income Calculator

The Income Calculator is designed to make sure none of your expenses go unaccounted for. It also makes sure your goal income is taken into account so the other tools can help you not just make a living, but make real progress.

Internal Rates Calculator

The Internal Rates Calculator helps you figure out where your time is going and how much that time is worth. It takes your expenses and income goal into account to make sure you don't waste time on the wrong projects.

Value-Based Price Calculator

The Value-Based Price Calculator takes the numbers from the previous tools and combines them with project-specific information to give you a value-based price and a detailed overview of financial viability, profit, and more.

Discover Value Beyond the Client’s Budget

Because we teach you how to position yourself as a partner to your client, you will consistently discover value beyond your client’s budget as a result.

Enter a realm where you will never again compete on price. We show you how to make budgets irrelevant.

Never again will you be limited by existing project scope.

Value-Based Pricing is the only pricing model in existence where your goals and your client’s goals are aligned. Every other pricing model positions your goals against your client’s goals.

Your client’s goal is to be successful. With Value-Based Pricing, your goal is also to make your client successful—because it is the only true way for you to reliably and repeatedly increase your earnings.

Other pricing models cap your earning potential. Value-Based Pricing ensures there is no ceiling to what you can earn. The only thing that limits you is your ability to create more value.

The more value you create for your client, the more they benefit, and the more you profit. Everyone wins.

Learn the Proven Steps to Pricing on Value

Value-Based Pricing does involve quite a bit of math. There’s a reason it takes three separate tools working in conjunction to calculate a value-based price.

However, even if you had everything laid out in spreadsheets and manually ran the calculations for everything each time you did a new project, you still wouldn’t be guaranteed an accurate price!

Why?

Because you must be certain the numbers you use in the calculations are 100% accurate. If you make mistakes in the value discovery process or say the wrong thing and compromise the integrity of the your calculations, all else fails.

Learn exactly how to conduct a thorough value discovery process and how to avoid the common mistakes and red flags that have kept you stuck where you are right now.

It doesn’t matter how beautiful the building you construct is—if it’s not built on a strong foundation, it will fall.

We help you build a foundation for success. We don’t just drop the tools in your lap and wish you luck. This entire program has been designed to ensure your success. We walk you through every step of the process. We provide scripts, we provide tools, and you get the roadmap you need to price on value.

Value-Based Pricing Course

Learn to price on value and make more money doing your best work. Attract high-value clients and discover value beyond the client’s budget.

This comprehensive course will take you from wherever you are now to pricing on value with confidence.

While the experienced professional will be able to apply this material and see an immediate return, this course is still incredibly valuable for the beginner.

Value-Based Pricing is the perfect guide to doing client work the right way.

Get the tools, scripts, roadmap, and education you need to calculate a value-based price and start making more money with great clients today.

Module 1:
The Value-Based Pricing Mindset

14 Video Lessons

  1. Introduction to Module 1: The Value-Based Pricing Mindset
  2. The Limits of Arbitrary Pricing
  3. Defeating Scarcity Mindset
  4. Overcoming Imposter Syndrome
  5. Business Basics
  6. Common Misconceptions About Value-Based Pricing
  7. Saying No by Default
  8. Handling Existing Clients
  9. There Are No Clients From Hell
  10. Attract Clients, Don’t Chase Them
  11. Why Value is Determined by the Client
  12. Establishing Roles
  13. The Power of Goal Alignment
  14. Positioning Yourself as an Investment, Not an Expense
Module 2:
Attracting Great Clients

12 Video Lessons

  1. Introduction to Module 2: Attracting Great Clients
  2. Finding Your Professional Focus
  3. Focus & Curation
  4. Building a Great Portfolio
  5. Creating Incredible Case Studies
  6. Teaching What You Know
  7. Stand Out by Showing Initiative
  8. When to Do Work Pro Bono
  9. Encouraging Word of Mouth & Referrals
  10. Identifying Great Clients
  11. Common Red Flags
  12. Filtering Clients with Your Questionnaire
Module 3:
The Value Discovery Process

17 Video Lessons

  1. Introduction to Module 3: The Value Discovery Process
  2. What to Share & What Not to Share
  3. Avoiding Dangerous Discussions About Money
  4. The Cornerstone of Value
  5. The Constant Filter
  6. Taking Responsibility
  7. Setting Expectations & Defining Roles
  8. Eliminating Assumptions
  9. Finding Goals
  10. The Definition of Value
  11. Quantifying Value
  12. Discovering Value
  13. Getting Content
  14. Taking Full Advantage of Richer Dialog
  15. The True Relevance of Project Scope
  16. Communicating Clearly
  17. Knowing When Value Discovery Begins & Ends
Module 4:
Assembling a Value-Based Price

10 Video Lessons

  1. Introduction to Module 4: Assembling a Value-Based Price
  2. Confirming You’re Ready to Quote a Price
  3. Value-Based Pricing Factors
  4. Using the Income Calculator
  5. Using the Internal Rates Calculator
  6. Using the Value-Based Price Calculator
  7. Determining Financial Viability
  8. Contract Basics
  9. Presenting Your Proposal & Quote
  10. What to Do After Presenting Your Proposal
Module 5:
Doing the Best Work You've Ever Done

12 Video Lessons

  1. Introduction to Module 5: Doing the Best Work You’ve Ever Done
  2. Getting Paid On Time
  3. Don’t Distract Your Client
  4. Keeping the Focus on Value
  5. Improving Your Work With Knowledge From Value Discovery
  6. Making Case Studies As You Go
  7. Handling Red Flags During Execution
  8. Embracing the One Concept Approach
  9. Presenting Your Work
  10. Avoiding Scope Creep
  11. Streamlining Your Workflow
  12. Repeating Success & Avoiding Failure
Module 6:
Transitioning to Value-Based Pricing

7 Video Lessons

  1. Introduction to Module 6: Transitioning to Value-Based Pricing
  2. What to Expect When You Transition to Value-Based Pricing
  3. Getting the Clients You Want As Quickly As Possible
  4. Why Your Existing Clients Have to Go
  5. Wrapping Up Existing Client Relationships Professionally
  6. Breaking Bad Habits So You Don’t Stagnate
  7. Building a Foundation for Great Work

Earning a Sustainable 5-Figures Per Project After the Program

Value-Based Pricing allowed me to grow my project’s price from 4-figures to a sustainable 5-figure amount.

It’s not only a way to earn more money, it’s a whole mindset shift on your work, your process and the way you do business.

Knowing Sean’s and Justin’s standards, joining the Pilot Program was a no-brainer and it was worth every penny. The lessons, the tools and both Sean and Justin’s experience are the best way to perfect your pricing method.

Rafael Marques
Pilot Program Student

Transition to Value-Based Pricing

This course will help you get from where you are now to using Value-Based Pricing with every project.

Value-Based Pricing is anything but simple. It is a complex system, but we have broken it down systematically and given you a roadmap that is easy to follow.

The transition to Value-Based Pricing does not happen overnight. It is not like flipping a switch. But we don’t just give you the system and then leave you to fend for yourself. We help you transition from your existing clients to getting the great clients you want and making more money than ever before.

We give you actions steps in every lesson and show you exactly what to do in the in-between stages. You’ll learn what you need to be doing while you wrap up existing clients to prepare for Value-Based Pricing.

  • Make more money.
    Never be held back by arbitrary pricing again. Create more value and substantially increase your profits.
  • Calculate the perfect price.
    Get access to tools that will help you assemble a price that will be a no-brainer to your client every time.
  • Enjoy your work again.
    Rediscover your passion for your craft and finally work with clients that respect you and your process.
  • Learn to discover value.
    Your work is valuable. We show you how to find that value through a value discovery process.
  • Stop fumbling in the dark.
    No more guessing. Learn the proven way to price with insights won from years of work in the trenches.
  • Price with 100% confidence.
    With every client and every project you will have complete confidence in the price you quote.
  • Work with great clients.
    Leave the bargain bin, make yourself immune to competition, and work with the very best clients.
  • Focus on what matters.
    Reach a place where your focus is exclusively on producing the best work of your life, distraction free.
  • Create win-win scenarios.
    Make more money while increasing the integrity of your process, pricing, and professional relationships.
  • Realize your potential.
    Become the respected professional you know you can be and start getting paid what you're worth.

Refined in a Pilot Program

We’ve been helping people just like you transition from broken pricing models to using Value-Based Pricing consistently. The results have been astounding.

Within months, we were already seeing students charge 5-figures on their projects.

For half a year, we personally coached them and walked through the material lesson by lesson. Many hours were spent pouring over each lesson. The structure of the course was tailored to the most common struggles we saw. Students got to access beta versions of the tools and we refined them based on their feedback.

Each module of this course has been cultivated to equip you with everything you need overcome all of the challenges you will face.

Course + Group Coaching

Three Two-Hour Consults

This package includes the full course, tools, and several group coaching calls with myself and Justin. You will get feedback from both of us on your business as well as the opportunity to learn from the rest of the group.

This is similar to the Pilot Program we ran in 2015.

Recordings of every call will be provided.

$4,500

Enrollment closed until 2017.

Value-Based Pricing Course

6 Modules, 72 Lessons, 3 Tools

Learn to price on value and make more money doing your best work.

Attract high-value clients and discover value beyond the client’s budget.

This comprehensive course will take you from wherever you are now to pricing on value with confidence.

Value-Based Pricing is the perfect guide to doing client work the right way.

Get the tools, scripts, roadmap, and education you need to calculate a value-based price and start making more money with great clients today.

$2,500

Enroll Now

Get lifetime updates to tools and material.

Course + Personalized Coaching

Three Two-Hour Consults

Your time is valuable. You’re already charging thousands, but you know you should be doing five or six figures on each project.

Break through your price ceiling.

We make it our sole focus to grow your business. Get several personalized coaching calls with myself and Justin dedicated exclusively to you, scheduled on your timeframe.

$10,000

Enrollment closed until 2017.

Money Back Guarantee

We believe strongly in the quality of the Value-Based Pricing course and its ability to not only substantially improve your professional career, but also make you back 10X or even 100X your investment.

We’ve poured our heart and soul for the past two years into developing the materials and tools and carefully refining them based on real-world feedback from professionals like you.

We confidently back the course with a 30-Day Money Back Guarantee. We want you to dive in deep and experience the full wealth of this resource without inhibition.

If you’re not satisfied, just contact us within 30 days of purchase, and we’ll refund your money. No questions asked. Serious.

Get Started With Value-Based Pricing
(FREE 3-Part Intro Series)

Learn why the pricing models you’re using now are broken and how to fix the problem.

Click below to get access to the free series that teaches you how to position yourself in a way that makes you attractive to great clients.

Be 100% confident in every price for every project and start making more money.

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