Get paid more money to do your best work.

Learn the proven steps to pricing on value and make more money.

Discover value beyond your client’s budget and enter a realm where you will never again compete on price.

Attract great clients who will pay what you’re worth and want to keep working with you again and again.

Make more money by learning how to effectively price on the value you create for your clients.

Value-Based Pricing: Get paid more money to do your best work.

You’re currently using one of two pricing methods:

  • Charging by the hour.
  • Charging a flat rate.

But let’s face it: you have no idea what to charge. You made up a rate and, every once in a while, you increase it when you feel like you’re being underpaid.

Every quote is a big, fat guesstimate.

  • “Hmm. I wonder how many hours this will take…”
  • “What are other people charging for projects?”
  • “How much do I think this client will pay?”

You have no idea about the value of your work. You don’t have a clue what your work is worth to the client. You’re using unpredictable pricing methods to quote a price you hope your client accepts.


Often the client says, “No,” and you don’t know why. They end up talking you down on price and things turn into a negotiation game.

Or worse, they say, “Yes,” and you immediately second-guess yourself. You wonder if you undercharged. In fact, you’re sure you undercharged.

If only there was a way to know you’re quoting the right price before you send the quote.

Stop leaving money on the table and start pricing with confidence.

Whether you price by the hour or charge a flat rate, you’re leaving money on the table.

Your work generates value for your client, but your pricing methods don’t account for it. They can’t. After all, you made up your own rates!

Your prices are guesses. You’re flying blind and guessing at the direction. You’re throwing darts in a dark room and hoping you get a bullseye. It’s all guesswork and hope.

You don’t want to build your business on guesswork and hope.

But just how confident are you with your pricing?

Rank yourself on a scale of 1 to 10 with each of these questions:

(Give yourself a 1 if you have no confidence and a 10 only if there’s not a single doubt in your mind.)

  • How confident are you that your client will say yes to your price?
  • How confident are you that the client will accept your price as a no-brainer?
  • How confident are you that the price is extremely fair to them?
  • How confident are you that the price is extremely fair to you?
  • How confident are you that you are getting very well compensated?

If you gave yourself a score of anything less than a 10 on every single one of these questions, you have a problem.

Yes, it is possible to score a 10 on every single question above (I’ll tell you more about that in a minute).

You’re guessing when it comes to price. The result is you can never be sure if you’re not charging enough or charging too much. Sound familiar?

Right now, you’re not able to do your best work because you’re spending your energy:

  • Chasing the next client job so you can pay the bills.
  • Guessing on the price every time you have to send a quote.
  • Dealing with client budgets.
  • Negotiating with the client.
  • Making arbitrary changes to the work.

All of this sucks away time you could otherwise spend doing great work.

You feel bogged down as a result and can’t remember the last time you felt fulfilled with your work—which is a shame, since you started this out of pure enjoyment for your craft.

You’re looking for a way to get back to focusing on just doing great work and not getting bogged down with the hassles of client work. You’re tired of spending 80% of your time on logistics, negotiations, making changes, and chasing the next client.

The course really helped me understand how the right client thinks. I’ve had a complete revelation on how to look at projects. The right clients understand that the value I can create is more than a simple expense line on their budgets. By allowing us to join their team, we can create value that adds significantly to their bottom line. They understand the value of that and are willing to compensate us for the value we bring.

I’ve seen great results just by implementing even some of what Sean’s taught. Also, his advice has helped me with coaching my clients as well. My trust was gained by the ridiculous amount of free content he consistently put out into the world.

Jamison Mergens

Get clients knocking on your door and never have to chase clients again.

Some months, things are good, and you have plenty of work. Other months, there’s no work at all.

Feast or famine.

It’s a vicious cycle that doesn’t go away until you get ahead of it.

You’re tired of chasing clients.

Not to mention, the clients you finally get just end up talking you down on price. They’re not great clients. They hardly pay the bills and they’re a nightmare to work with.

You waste precious time negotiating, when all you really want to do is focus on doing great work.

You know you should charge more, but you find yourself doing work for less because you don’t want to lose the job.

When you finish a project, you wish the next one was lined up and ready to go. If you have to switch from work mode to chasing-clients mode one more time, you might just throw in the towel and give up on this client work thing.

You got into this because you loved the work. Now, it seems like your full-time job is “Client Chaser”.

Work with high-paying dream clients and get back time and freedom.

You’ve heard people talk about working with high-paying dream clients. These incredible clients pay way more than you’ve ever dreamed of making and yet, they don’t micromanage.

Why can’t you ever get those clients?

It’s as if you’re putting off some invisible scent that scares them away. You can’t figure out why it seems like everyone else is able to work with great clients and get paid handsomely while you’re left with bottom-of-the-barrel clients who are not only horrible to work with, but never even pay on time!

In fact, sometimes, your clients don’t even pay at all. You had to chase them to land the job in the first place, and then you have to chase the payment just so you can make your bills!

Where are these legendary clients who pay well and are a joy to work with?

Why do great clients elude you?

Are great clients avoiding you?

There’s got to be something you’re missing. It seems like people who don’t even have your level of skill manage to get better clients than you. They don’t have all of these problems. They’re paid well and their clients even pay on time. It just doesn’t make sense.

Some days, you tell yourself it must just be dumb luck, and you’re unlucky. But that answer never satisfies you. Something inside of you knows there’s something you can do about it, but you just don’t know what.

It’s not like you actually learned how to get great clients at school. They don’t teach you this stuff at school. The only way to learn is from someone who’s done it before. Someone who’s spent years in the trenches and learned from trial and error.

$16,500 from Value-Based Pricing Right After Completing the Program

I just wanted to let you know that the case study I shared in our last meeting resulted in my winning the pitch. I beat several established agencies to win the business with a rebrand job for $16,500.

I know that I would never had won it if I didn’t do the Value-Based Pricing Pilot Program.

It’s a sound investment.

Thad Cox
Pilot Program Student

No more feast and famine: Clients scheduled for months in advance.

When you finish a client project, you should be excited, but instead, you’re worried about whether you’ll find the next job.

You want to know exactly what the next job is and have it scheduled in advance. This way, you no longer have periods of famine where there are no jobs. You’re good year-round because you have clients scheduled for months in advance.

Here’s what you want:

  • Clients knocking on your door.
  • Never having to chase the next client.
  • No longer having to browse job boards.
  • No more feeling desperate.

You want a consistent stream of clients ready to go and lined up ahead of time.

When it’s time for the next client project, you want a consistent, streamlined system you can follow so you get consistent results every time. No more reinventing the wheel.

You want a reliable process you can follow every time where you know the perfect price to quote.

No more guessing. Calculate the perfect price every time.

Value-Based Pricing is based on real-world factors and numbers. It’s pure math. There’s zero guesswork involved.

You won’t have to guess ever again.

  • If you’re guessing, you’re not doing Value-Based Pricing.
  • If you’re not confident, you’re not doing Value-Based Pricing.
  • If you’re not using real, monetary figures provided by your client to calculate the price, you’re not doing Value-Based Pricing.

A value-based price is derived by math using the value of the project to the client as defined by the client. The price you quote will always a fraction of the value to the client.

You have to learn how to determine the value accurately or you cannot calculate the price. We show you exactly how to conduct a thorough value discovery process.

The Value-Based Pricing course gives you a roadmap with step-by-step guidance on how to discover value.

You don’t have to do any math, because the pricing calculators do the math for you and show the perfect price to quote.

We’ve spent many years refining Value-Based Pricing and developing three custom tools to do the calculations for you.

These tools will help you calculate a price that will be a mathematical no-brainer business decision to your client.

The course is awesome. I’m almost halfway through and it’s already worth the investment. I will return to the material later, because I need to hear these things multiple times.

I truly believe the Value-Based Pricing course is a cornerstone for both my professional future as for the clients I will provide massive value for.

Thank you. Those two words aren’t enough, but it’s a start.

Robin Cuypers

Make more money with Value-Based Pricing.

Learn how to stop leaving money on the table and discover value beyond your client’s budget.

You will never again compete on price. We show you how to make budgets irrelevant. Never again will you be limited by existing project scope.

Other pricing methods cap your earning potential. Value-Based Pricing makes sure there’s no ceiling to what you can earn. The more value you create for your client, the more they benefit, and the more you profit. Everyone wins.

When you make more money, you can work less, and get back time in your day to pursue other projects, hobbies, traveling, or spending time with the people you love.

Value-Based Pricing Tools

Included in the course are three Value-Based Pricing tools. They work together and the calculations from each tool informs the next.

Written and video instructions are included for each of the tools. We give you guidance on how to use them, when to use them, and how often to revisit them. The Value-Based Price calculator, for instance, you will use on every project.

Income Calculator

The Income Calculator is designed to make sure none of your expenses go unaccounted for. It also makes sure your goal income is taken into account so the other tools can help you not just make a living, but make real progress.

Internal Rates Calculator

The Internal Rates Calculator helps you figure out where your time is going and how much that time is worth. It takes your expenses and income goal into account to make sure you don’t waste time on the wrong projects.

Value-Based Price Calculator

The Value-Based Price Calculator takes the numbers from the previous tools and combines them with project-specific information to give you a value-based price and a detailed overview of financial viability, profit, and more.

Value-Based Pricing is a complete client work system.

We have solved every client problem.

Imagine every issue you’ve faced with clients that makes your life a living nightmare— gone.

That’s not something we say lightly. It’s something we worked intently for years to solve.

Pricing shouldn’t be a guessing game for you.

It starts way before you even speak to the client. This is why the Value-Based Pricing program is a complete client work system. It covers everything from how you get clients, to proper positioning, value discovery, quoting the price, delivering the work, creating case studies, and more.

As a result you will:

  • Get more clients.
  • Get better clients.
  • Get consistent results.
  • Get paid more money.
  • Get better case studies.
  • Get more peace of mind.
  • Get more time and less stress.
  • Get more confidence in your abilities.

From 5-figures to 6-figures per project.

I caught up with one of our Value-Based Pricing students, Felippe, at a conference in Miami and he told me something incredible.

Before the program, Felippe was charging 4 figures for his projects. After completing the Value-Based Pricing program, he was charging 5 figures per project.

Adding a zero to his prices was pretty fantastic. That was already a great story.

But later, I connected with him at a conference, and he told me he’d gone on in the years that followed to charge 6 figures per project—first $150,000, and, most recently, $432,000!

I’ll let Felippe tell the story:

You don’t have to be at the 6-figures-per-project level to appreciate adding a zero to your prices.

No matter where you are, Value-Based Pricing will help you discover more value and make more money.

I made my way through the whole Value-Based Pricing course and will be through it again in the next couple of weeks.

It’s amazing. It’s so well written to the point where I keep thinking, “Why haven’t I been doing this since forever?!” Thanks.

Adrian Griffin

Add a zero to your prices no matter where you are.

Value-Based Pricing isn’t just for seasoned professionals who want to make hundreds of thousands of dollars from their services.

Value-Based Pricing is for anyone performing a service that produces financial gain for their client. If your client makes money from your work, Value-Based Pricing is for you. It doesn’t matter if you “only” charge hundreds or “only” charge thousands. Value-Based Pricing will help you break through the ceiling on your earning potential.

We’ve been helping people just like you transition from broken pricing models to using Value-Based Pricing consistently. The results from students have been astounding.

Within months, we see students add a zero to their prices.

  • Charging hundreds now? You’ll make thousands after.
  • Charging Thousands now? you’ll make tens of thousands after.
  • Charging tens of thousands now? You’ll make hundreds of thousands after.

We spent years developing this program and many more years refining it with students. Each module of this course has been cultivated to equip you with everything you need overcome all of the challenges you will face with client work. Yes, overcome ALL challenges with client work (not just pricing). Value-Based Pricing is your complete client work system.

Value-Based Pricing

Learn to price on value and make more money doing your best work. Attract high-value clients and discover value beyond the client’s budget.

This comprehensive course will take you from wherever you are now to pricing on value with confidence.

While the experienced professional will be able to apply this material and see an immediate return, this course is still incredibly valuable for the beginner.

Value-Based Pricing is the perfect guide to doing client work the right way.

Get the tools, scripts, roadmap, and education you need to calculate a value-based price and start making more money with great clients today.

Value-Based Pricing

6 Modules, 72 Lessons, 3 Tools

Module 1:
The Value-Based Pricing Mindset

14 Video Lessons

  1. Introduction to Module 1: The Value-Based Pricing Mindset
  2. The Limits of Arbitrary Pricing
  3. Defeating Scarcity Mindset
  4. Overcoming Imposter Syndrome
  5. Business Basics
  6. Common Misconceptions About Value-Based Pricing
  7. Saying No by Default
  8. Handling Existing Clients
  9. There Are No Clients From Hell
  10. Attract Clients, Don’t Chase Them
  11. Why Value is Determined by the Client
  12. Establishing Roles
  13. The Power of Goal Alignment
  14. Positioning Yourself as an Investment, Not an Expense
Module 2:
Attracting Great Clients

12 Video Lessons

  1. Introduction to Module 2: Attracting Great Clients
  2. Finding Your Professional Focus
  3. Focus & Curation
  4. Building a Great Portfolio
  5. Creating Incredible Case Studies
  6. Teaching What You Know
  7. Stand Out by Showing Initiative
  8. When to Do Work Pro Bono
  9. Encouraging Word of Mouth & Referrals
  10. Identifying Great Clients
  11. Common Red Flags
  12. Filtering Clients with Your Questionnaire
Module 3:
The Value Discovery Process

17 Video Lessons

  1. Introduction to Module 3: The Value Discovery Process
  2. What to Share & What Not to Share
  3. Avoiding Dangerous Discussions About Money
  4. The Cornerstone of Value
  5. The Constant Filter
  6. Taking Responsibility
  7. Setting Expectations & Defining Roles
  8. Eliminating Assumptions
  9. Finding Goals
  10. The Definition of Value
  11. Quantifying Value
  12. Discovering Value
  13. Getting Content
  14. Taking Full Advantage of Richer Dialog
  15. The True Relevance of Project Scope
  16. Communicating Clearly
  17. Knowing When Value Discovery Begins & Ends
Module 4:
Assembling a Value-Based Price

10 Video Lessons

  1. Introduction to Module 4: Assembling a Value-Based Price
  2. Confirming You’re Ready to Quote a Price
  3. Value-Based Pricing Factors
  4. Using the Income Calculator
  5. Using the Internal Rates Calculator
  6. Using the Value-Based Price Calculator
  7. Determining Financial Viability
  8. Contract Basics
  9. Presenting Your Proposal & Quote
  10. What to Do After Presenting Your Proposal
Module 5:
Doing the Best Work You’ve Ever Done

12 Video Lessons

  1. Introduction to Module 5: Doing the Best Work You’ve Ever Done
  2. Getting Paid On Time
  3. Don’t Distract Your Client
  4. Keeping the Focus on Value
  5. Improving Your Work With Knowledge From Value Discovery
  6. Making Case Studies As You Go
  7. Handling Red Flags During Execution
  8. Embracing the One Concept Approach
  9. Presenting Your Work
  10. Avoiding Scope Creep
  11. Streamlining Your Workflow
  12. Repeating Success & Avoiding Failure
Module 6:
Transitioning to Value-Based Pricing

7 Video Lessons

  1. Introduction to Module 6: Transitioning to Value-Based Pricing
  2. What to Expect When You Transition to Value-Based Pricing
  3. Getting the Clients You Want As Quickly As Possible
  4. Why Your Existing Clients Have to Go
  5. Wrapping Up Existing Client Relationships Professionally
  6. Breaking Bad Habits So You Don’t Stagnate
  7. Building a Foundation for Great Work

Value-Based Pricing

6 Modules, 72 Lessons, 3 Tools


FREE with seanwes membership

We’ve sold Value-Based Pricing by itself for many years, and you can still enroll in the standalone course for $2,500.

But to make things more affordable, we’ve decided to include access to this course for FREE with seanwes membership.

Becoming a member gives you instant access to the full course. This is not a payment plan: you are free to cancel at any time. Membership gives you instant access to ALL of our programs (valued at over $7,500).

seanwes membership

  • Access to ALL Courses ($5,000+ Value)
  • Training Resources ($2,500+ Value)
  • seanwes conference Videos ($699 Value)
  • Community Access (Web, Desktop, Mobile)
  • Podcast Live Streams (3 Weekly)
  • Member-Only Podcast (Weekly)

Monthly Membership


Annual Membership


Get 7 Months FREE

Annual membership investment increases forever in

Earning a Sustainable 5-Figures Per Project After the Program

Value-Based Pricing allowed me to grow my project’s price from 4-figures to a sustainable 5-figure amount.

It’s not only a way to earn more money, it’s a whole mindset shift on your work, your process and the way you do business.

Knowing Sean’s and Justin’s standards, joining the Pilot Program was a no-brainer and it was worth every penny. The lessons, the tools and both Sean and Justin’s experience are the best way to perfect your pricing method.

Rafael Marques
Pilot Program Student

Transition to Value-Based Pricing.

This course will help you get from where you are now to using Value-Based Pricing with every project.

We break everything down systematically and give you a roadmap that is easy to follow.

We don’t just give you the system and then leave you to fend for yourself. We help you transition from your existing clients to getting the great clients you want and making more money than ever before.

We give you action steps in every lesson and show you exactly what to do.

  • Make more money.
    Never be held back by arbitrary pricing again. Create more value and substantially increase your profits.
  • Calculate the perfect price.
    Get access to tools that will help you assemble a price that will be a no-brainer to your client every time.
  • Enjoy your work again.
    Rediscover your passion for your craft and finally work with clients that respect you and your process.
  • Learn to discover value.
    Your work is valuable. We show you how to find that value through a value discovery process.
  • Stop fumbling in the dark.
    No more guessing. Learn the proven way to price with insights won from years of work in the trenches.
  • Price with 100% confidence.
    With every client and every project you will have complete confidence in the price you quote.
  • Work with great clients.
    Leave the bargain bin, make yourself immune to competition, and work with the very best clients.
  • Focus on what matters.
    Reach a place where your focus is exclusively on producing the best work of your life, distraction free.
  • Create win-win scenarios.
    Make more money while increasing the integrity of your process, pricing, and professional relationships.
  • Realize your potential.
    Become the respected professional you know you can be and start getting paid what you’re worth.

Money Back Guarantee

We believe strongly in the quality of the Value-Based Pricing course and its ability to not only substantially improve your professional career, but also make you back 10X or even 100X your investment.

We’ve poured our heart and soul for the past two years into developing the materials and tools and carefully refining them based on real-world feedback from professionals like you.

We confidently back the course with a 30-Day Money Back Guarantee. We want you to dive in deep and experience the full wealth of this resource without inhibition.

If you’re not satisfied, just contact us within 30 days of purchase, and we’ll refund your money.

seanwes membership

  • Access to ALL Courses ($5,000+ Value)
  • Training Resources ($2,500+ Value)
  • seanwes conference Videos ($699 Value)
  • Community Access (Web, Desktop, Mobile)
  • Podcast Live Streams (3 Weekly)
  • Member-Only Podcast (Weekly)

Monthly Membership


Annual Membership


Get 7 Months FREE

Annual membership investment increases forever in